German Handelsblatt: Conversion at Mercedes: promotion or relegation? What is behind Zetsche’s son’s job change at Daimler

Gregor Zetsche

Well-meaning people see Zetsche’s jump from MBition to AMG as a further career step.

(Photo: Daimler)

Munich When Dieter Zetsche vacated the chairmanship of Daimler, his son Gregor went up the career ladder. Two and a half years ago he was appointed head of the software subsidiary MBition. In the unit, the car manufacturer bundled everything that sounded like the future: software, innovative user interfaces, networking. Now Gregor Zetsche is out of the job.
He moved to AMG in-house at the beginning of September, where he will be responsible for the digitization of the Mercedes sub-brand as “Head of Software”, as Handelsblatt has learned from corporate circles. The AMG tuning unit still has a lot to do with the development of clever software, according to corporate circles. Zetsche should help here with his expertise.

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