Multi-brand dealer Group Landmark to sell EVs, BYD cars in India

Automobile dealer Group Landmark, which has 113 outlets across India and represents passenger vehicle manufacturers like Mercedes-Benz, Honda, Jeep, Volkswagen and Renault in India, has diverfied into the electric vehicle segment

The multi-brand dealer has tied up with BYD, which launched its all-electric E6 MPV in India on November 1, priced at Rs 29.15 lakh. Group Landmark will retail the Byd E6 from its showrooms in Delhi-NCR and Mumbai. 

China’s BYD is the fourth largest EV manufacturer in the world. BYD India, a subsidiary of Chinese electric carmaker BYD (Build Your Dreams). The five-seater MPV, which has a 71.7kWh lithium iron phosphate battery that develop 95hp, has a top speed of 130kph with a WLTC (city) range of 520km and a WLTC (combined) range of 415km on a single charge. It supports both AC and DC fast charging which can support a DC fast charging from 30% to 80% within 35 minutes.

Commenting in its partnership with BYD, Group Landmark’s Sanjay Thakker said, “We are delighted to associate with BYD, one of China’s leading EV and hybrid vehicle OEMs. We are also excited to be part of India’s EV revolution which has just begun and is likely to transform the country’s mobility in the next decade. Group Landmark has been supporting various auto OEMs in the growth journey and we have been a leading contributor to their vehicle sales besides catering its aftersales needs. With BYD, we intend to replicate our deep understanding of the Indian consumer and market for their strategic goals in India.”

BYD India and Group Landmark are looking to capitalise on the growing demand for EVs in India. In the April-November 2021 period, as per SIAM industry data, a total of 6,575 electric passenger vehicles were sold, which constitutes a 209% YoY increase (April-November 2020: 2,123 units). 

At present, Group Landmark has 113 outlets across 32 cities in eight states in India. It focuses on new vehicle sales, pre-owned passenger vehicle sales, aftersales service and spares and facilitating sale of third party financial and insurance products.  

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