BMW – up
2020 market share: 7.08%, 2021 market share: 7.16%
Another fine year, with the stars the 3 Series and the X3, which is for the first time outselling Land Rover’s Discovery Sport.
Citroen – up
2020 market share: 1.72%, 2021 market share: 1.87%
The cars that have increased sales are its smallest: the C1 and C3. Given the C1 will soon perish, that doesn’t bode well.
Cupra – up
2020 market share: 0.01%, 2021 market share: 0.46%
Cupra has been on the market for five minutes and already is outselling Alfa and DS. A stylish sporty crossover that feels premium, the Formentor has got off to a very good start.
Dacia – down
2020 market share: 1.16%, 2021 market share: 1.03%
Dacia’s share may be down, but the new Duster, Jogger and Sandero should lead it to a strong recovery in 2022.
DS – down
2020 market share: 0.15%, 2021 market share: 0.14%
Increasingly looks like a French Alfa (nice heritage, shocking sales). If it didn’t exist, would anyone bother inventing it?
Ferrari – up
2020 market share: 0.06%, 2021 market share: 0.06%
Enthusiasts dream about the cars, financiers of the business model. The best heritage plus the best image plus the most consistent demand equals the highest margins in the industry.
Ford – down
2020 market share: 9.37%, 2021 market share: 7.46%