The BMW Group has made the ALPINA brand part of the company.
The BMW Group will secure the rights to the ALPINA brand – bringing even greater diversity to its own luxury-car range.
BMW AG and ALPINA Burkard Bovensiepen GmbH + Co. KG have reached an agreement to this effect that will secure the long-term future of the ALPINA brand as well as the Burkard Bovensiepen GmbH und Co. KG.
The conclusion of the transaction is still subject to various suspensive conditions – in particular, approval by the responsible antitrust authorities. The long-standing cooperation agreement, which was extended for another five years in late 2020, will expire on 31 Dec. 2025. Both parties have agreed not to disclose any financial details. No shares in the company will be acquired.
Over half a century, BMW and the small-series manufacturer from Buchloe, outside of Munich, have forged a close cooperation.
Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales, said: “The automotive industry is in the midst of a far-reaching transformation towards sustainable mobility. For that reason, existing business models need to be re-examined on a regular basis. For over fifty years, the Buchloe firm has demonstrated how to deliver top-quality car cachet through meticulous attention to detail. The BMW Group is also driven by this same passion for cars that capture the imagination. That is why we are now embarking on a new chapter in our long-standing partnership. Acquiring the trademark rights will allow us to shape the long-term course of this brand steeped in tradition. We are delighted to welcome the ALPINA brand to the BMW family.”
Andreas Bovensiepen, co-managing director of ALPINA Burkard Bovensiepen GmbH + Co. KG, added: “We recognised the challenges facing the automotive industry early on and are now setting the right course for ALPINA and for our family firm, BOVENSIEPEN. This marks the beginning of a new chapter. Both the ALPINA brand and our company are extremely desirable. We made a conscious decision not to sell ALPINA to just any manufacturer, because BMW and ALPINA have worked together and trusted one another for decades. That is why it is the right decision strategically for the ALPINA brand to be managed by the BMW Group in the future.”