Brayleys Cars buys Orpington Honda from Lookers

Hertfordshire-based Brayleys Cars has bought Orpington Honda from Lookers for an undisclosed sum.

The acquisition gives the group coverage for the Japanese manufacturer around the M25 and positions it as Honda’s largest private franchisee in the UK with eight showrooms and ten aftersales outlets.

The Orpington outlet joins Brayley Honda’s network of dealerships in Enfield, St Albans, Hemel Hempstead, Ruislip, Thames Ditton, Ewell, Leatherhead and Romford plus a stand-alone aftersales facility in Grays, Essex.

In addition to Honda, Brayleys represents Kia, Mazda, Renault and Dacia at 15 sales points throughout the Home Counties, Greater London and Thames Valley.

Brayleys Cars is ranked 90 in the Motor Trader Top 200 Dealer Groups with annual turnover of £134.1m.

MD Paul Brayley (pictured) established Brayley Honda in 2003 and continues to run the business. He sold a majority shareholding in the company in 2018 to the Dubai-based conglomerate, AW Rostamani Group.

Brayley, said: “Despite continuing headwinds from the global semi-conductor shortage and the pandemic, Brayleys delivered an exceptional financial performance in 2021, which has given us the confidence to enter 2022 with an optimistic outlook.

“The addition of Orpington Honda into the Brayleys family gives the group complete coverage of the M25 for Honda with whom we have been proud to partner for almost twenty years.

“All of our franchise brands are well positioned with the roll-out of EV models, so we anticipate another busy year in our showrooms and also online sales, which we fully integrated last year.”

Khalid Al Rostamani, chairman and CEO of AW Rostamani Group said: “The further expansion of Brayleys is testament to the excellent stewardship of the group by Paul Brayley and his dedicated team, during exceedingly challenging conditions in the UK car market.”

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