29 April, 2022
Posted by: Jorge Platero
Category: Faconauto News
The service adviser explains in a short video the inspection of the vehicle and the work necessary for its repair. In addition, he adds a budget that the client approves from his smartphone.
Mercedes Benz Grupo Retail, a company that integrates a total of 3 dealerships in Madrid, has adopted the CitNOW platform, under the name Mercedes-Benz Starview. It is an innovative service in the area of after-sales and customer service that allows to know the diagnosis of the vehicles in video format.
The CitNOW technology is a revolutionary online video service with which car owners can check the status of their vehicle from any device. In addition, they can approve the operations or repairs that are necessary with a single click. After the analysis in the workshop, the CitNOW Starview platform sends the owner an email and an SMS with the video repair report. In this material, the technician explains and shows the analysis carried out, as well as the anomalies detected and the corresponding budget.
Transparency, comfort and ease
Francesco Signore, Mercedes Benz Retail General Manager of After Sales, considers that “the implementation of Starview in our dealerships is due to the transparency, comfort and ease of use that it provides to our customers. The added value of adopting the best digital marketing solutions allows us to increase our activity per repair order. In addition, our main goal is customer satisfaction. We are sure that, with the incorporation of this new technology, we will be able to fully respond to your needs. We know that customers love to see a video of their vehicle inspection.”
“The expansion of CitNOW’s technology, platform and solutions is a result of the convenience and ease of use that dealers are seeing. Its impact on the business through the increase in its activity and the satisfaction of its customers, together with the customized activation of each service workshop, is contributing to the digital transformation of the sector”, says Manuel de la Guardia, General Director of CitNOW Iberia.
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