For years, Formula 1 was considered a discontinued model: Led by sole ruler Bernie Ecclestone, the horsepower stunners reliably raced past the zeitgeist. In the meantime, however, the performance show of combustion cars has obviously taken a turn: the number of spectators is increasing, the grandees of the industry are finding favor again.
Now even two top brands want the Volkswagen– Join the group: Porsche and Audi. Why Formula 1 suddenly offers an attractive advertising platform again, what Porsche and Volkswagen expect from it, and why bmw does not want to get involved and how all this fits together with the emerging age of electromobility, this is what manager-magazin expert Margret Hucko informs about in this podcast in conversation with the editors-in-chief Sven Clausen and Martin Noé.
In the “Das Thema” podcast, the editor-in-chief of manager magazin provides information every Friday about the status of research on a relevant, current and at the same time promising economic topic. You can watch the podcast via manager magazin as well as on Spotify
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