Dacia dealers are to get new look interior layout, complementing the new look exterior identity launched in June 2021.
The final stage of implementing the new visual identity comes towards the end of the year when the revised logo will feature on all new Dacia vehicles.
In January 2021, Luca de Meo, CEO of Renault Group announced its ‘Renaulution’ strategic plan focussing on moving away from volume and on to value.
As part of the plan four differentiated, empowered, brand business units were created – including Dacia.
In the 12 months since becoming a standalone business unit in the UK, Dacia has launched a renewed product line up and unveiled its – soon to be completed – new look.
Business highlights
- The Dacia UK Business Unit celebrates one year of activity
- Dacia has now sold 200,000 vehicles in the UK, renewed its range and rolled out new look
- All-New Dacia Jogger is the latest addition to the range in the UK, with the seven-seater securing over 1,000 orders in the first two weeks of going on sale