A-class sedan from Mercedes-Benz
From the middle of the decade, the group will no longer build the model series.
(Photo: Daimler AG)
For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by selling more cars than arch-rival BMW.
In order to permanently dominate the premium league, Mercedes expanded its model range to more than 40 makes and derivatives. But that is over now. CEO Ola Källenius breaks with the sales mantra of his predecessors. At the end of May, the Swede announced that he would be dropping three out of seven compact cars. Marge comes before crowd.
So far, Källenius has only left open which models will be eliminated and which will remain. The Handelsblatt has now learned from four insiders that Mercedes intends to concentrate on the construction of the CLA Coupé, GLA, GLB and CLA Shooting Brake in the future.
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