CEAT’s SportDrive promises plenty

CEAT has launched an ultra-high-performance tyre range – CEAT SportDrive and CEAT SportDrive SUV for the luxury car segment in India. Originally introduced in 2017, the product has been customised for Indian roads.    

SportDrive tyres have been developed specifically for the luxury sedans and SUVs in the Indian automotive market and has been crafted to ensure superior control and comfort. The asymmetric tread pattern with MRC Technology provides excellent cornering stability and steering precision at high speeds, while the advanced tread technology reduces noise levels, thus making driving more comfortable. Its Dual Silica Compound provides excellent wet and dry traction.

Arnab Banerjee, COO, CEAT Tyres, said, “The launch of SportDrive and SportDrive SUV tyres in India marks our entry into the luxury tyre category, fulfilling a long-standing demand of our customers. The tyre has been performing well in European markets and now meets Indian road and weather conditions.”

CEAT SportDrive is available in 11 sizes and fits a wide range of premium passenger car models, including Mercedes-Benz CLA Class, Mercedes-Benz C-Class, Mercedes E-Class, BMW 1 Series, BMW 3 Series, BMW 5 Series, Jaguar XF, Volvo S90, Audi A8, Volkswagen Tiguan Q5, MINI Cooper, among others.

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