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Tag: Strategy
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Mercedes-Benz at the 2019 Geneva International Motor Show
04.
March 2019
Stuttgart/Geneva
Combined fuel consumption: 12.5 – 6.2 l/100 km; combined CO2 emissions: 284 – 142 g/km*Stuttgart/Geneva. An exclusive look at the world premieres, a relaxed atmosphere and plenty of room to chat: Ahead of the press days at the Geneva International Motor Show, Mercedes-Benz tells an invited audience of media representatives about the world premieres scheduled for one of the industry’s most important shows. Focal points included the presentation of the facelifted GLC, the AMG GLE 53 4MATIC+ (fuel consumption combined: 9.3 l/100 km; CO2 emissions combined: 212 g/km)1 and the AMG GT R Roadster (fuel consumption combined: 12.5 l/100 km; CO2 emissions combined: 284 g/km)2.
“Meet Mercedes” offers more than just a product presentation. The tried-and-tested format buzzes with discourse among journalists, engineers, product managers and brand representatives from Mercedes-Benz Cars. The subject matter provided by a tour of the display and subsequent workshops delivered an overview of current Daimler activities. The core information came from Britta Seeger, Member of the Board of Management Mercedes-Benz Cars Marketing & Sales, and Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development, with their spontaneously delivered presentations and commentary on the new vehicles, and insights into product and brand philosophy. “Mercedes-Benz is the most valuable premium car brand. A major factor in that success is we build cars that our customers love,” said Britta Seeger, referring to the sheer breadth of the vehicle presentations. Ola Källenius turned his attention to the electrification strategy for the next few years: “We will offer several electrified solutions for all mobility demands, and we plan to offer more than 10 purely electric models by 2025.”
The main course: three special-edition models
The main course served on the outside exhibition area in Geneva was three special-edition models from Mercedes-Benz and Mercedes-AMG, on show for the first time: the SLC 300 (fuel consumption combined: 7.0 l/100 km; CO2 emissions combined: 161 g/km)1 and the AMG S 65 (fuel consumption combined: 14.2 l/100 km; CO2 emissions combined: 325 g/km)1, each as a Final Edition, as well as the SL 500 Grand Edition (fuel consumption combined: 9.8 l/100 km; CO2 emissions combined: 223 g/km)1.
Mercedes-Benz GLC: excelling on and off the road
In “HEAD – Genève” everything was about the world premieres of the GLC and AMG GLE 53 4MATIC+ as well as the new AMG GT Roadster. Like its predecessor, the updated Mercedes-Benz GLC pairs excellent driving characteristics both on and off the road with spaciousness, functionality and comfort. With its broad stance and sporty appearance, the new operating concept including MBUX and gesture control, innovative driver assistance systems and a redeveloped engine range, the new GLC offers the very best of Mercedes-Benz.
Two athletes from Affalterbach
The Mercedes-AMG GLE 53 4MATIC+ promises not only more performance than its predecessor, but also a noticeably more agile and precise driving experience both on- and off-road, thanks not least to its AMG Performance 4MATIC all-wheel drive. The Mercedes-AMG GT R Roadster pairs ultimate performance with the freedom of open-top driving – and is the crowning glory of the open sports car model line-up. It is as much at home on winding racetracks as it is on the upscale boulevards and stunning coast roads of the world. The 4.0-litre V8 biturbo from AMG with 430 kW (585 hp) and maximum torque of 700 Nm underscores its powerful appearance.
Show cars point the way forward
Two further world premieres in Geneva provide a glimpse of the future: The Formula E show car represents the entry of the Mercedes-Benz EQ Formula E team into the ABB FIA Formula E Championship in the 2019/2020 season. With the smart forease+, the smart brand is presenting not only a groundbreaking design show car, but is also confirming its position as a pioneer of comprehensive mobility offerings with the latest developments in its “ready to” services. With more than eight all-new digital services such as private carsharing and package delivery direct to the vehicle as well as significantly expanded functionality, smart makes urban life more convenient for its customers and eases entry into electric mobility. Plus, the new user interface also makes it all even simpler to operate.
Go to https://media.mercedes-benz.com/gims2019 for the multiangle livestream of the full press conference and medial special on the 2019 Geneva Motor Show.
1 The stated figures were determined in accordance with the prescribed measuring method. These are the “NEDC CO2 figures” according to Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures.
2 The stated fuel consumption and CO2 emission figures are provisional, were determined by the technical service for the certification process in accordance with the WLTP test procedure and correlated as NEDC figures. No EC type approval or certificate of conformity with official figures is yet available. There may be differences between the stated figures and the official figures.
Press Contact
Koert Groeneveld
Head of International Product & Technology Communications
koert.groeneveld@daimler.com
Tel: +49 711 17-92311
Fax: +49 711 17-94365
Willem Spelten
Head of international Brand & smart Product Communications
willem.spelten@daimler.com
Tel: +49 (0)711 17-75847
Fax: +49 (0)711 17-79099473
Jochen Übler
Mercedes-AMG GmbH
jochen.uebler@daimler.com
Tel: +49 (0) 7144 30292470
Fax: –
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CrimpIQ Cloud-Based Industrial Solution Saves Time and Money for Hydraulic and Industrial Hose Customers
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Mercedes-Benz EQ Silver Arrow Formula E electric racing car debuts in special livery
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Mercedes-Benz EQ Silver Arrow 01 concept
Mercedes-Benz is formally entering Formula E electric-car racing for the upcoming 2019-2020 season, and for the upcoming Geneva Motor Show it has revealed what it terms a “teaser” version of the racing car, called the EQ Silver Arrow 01.
Mercedes says that it “provides an idea of the team’s Formula E campaign to come.” The vehicle won’t be shown in its final livery, according to a release “at a later stage ahead of the season opener.”
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“The blue touches and the subtle contrast between matte and gloss in conjunction with the star motif at the rear of the vehicle convey the concept of progressive luxury in electric motorsport,” said chief design officer Gordon Wagener of this version, in a company press release, with notes that the horizontal blue line symbolizes Mercedes’ electrification-focused EQ brand and is in contrast to the green hue of its Formula 1 car, the Mercedes-AMG F1 W10 EQ Power+.
“Formula E is going to be a completely new playing field for us,” said Toto Wolff, the head of Mercedes-Benz Motorsport. “But we are looking forward to the challenge of demonstrating the performance of our intelligent battery-electric drives in motorsport and of giving a positive boost to the EQ brand.”
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Mercedes-Benz EQ Silver Arrow 01 concept
The upcoming 2019-2020 racing season will be the first one in which Mercedes will compete in both Formula 1 and Formula E.
Season 6 of Formula E, slated to start in December 2019, will also include Porsche for the first time. With the current Season 5, BMW entered as a manufacturer team, and Nissan entered Formula E, replacing its Renault affiliate.
Mercedes lists the top speed of its car as 174 mph, with an acceleration time of 0-60 mph in about 2.7 seconds.
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The current season is the first with an all-new Gen2 racing car, with “halo” cockpit protection for the driver, higher power and top speeds, and no full-car swaps mid-race. At 52-kwh and 849 pounds, the battery that needs to power all Formula E cars for the entire 45-minute races is a product of McLaren Applied Technologies and Lucid Motors (Atieva), with Sony cells.
Three of 13 Season 5 races have already been held, with the next one on March 10 in Hong Kong and the season ending with two Brooklyn street circuit races on July 13-14, 2019.
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