Renault – Page 1088 – I wish I had more to offer

Auto industry: Fiat Chrysler and PSA want to seal their merger – experts fear wave of layoffs

Munich, Paris, Milan, New York The verdict of PSA-Manager about the possible merger partner is tough. The offer of Fiat Chrysler (FCA) for many future technologies is simply “not at the state of the art”, it says in a 40-page executive presentation in November, which is available to the Handelsblatt. Neither the alternative drives and… Continue reading Auto industry: Fiat Chrysler and PSA want to seal their merger – experts fear wave of layoffs

@Renault: LADA 4х4: new comfort level of classic SUV

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UPDATE 1-Renault offers CEO job to SEAT’s Luca De Meo, says La Vanguardia

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Renault offers CEO job to SEAT’s Luca De Meo, says La Vanguardia

FILE PHOTO: SEAT President and CEO Luca de Meo poses during an interview at the SEAT car factory in Martorell, near Barcelona, Spain October 31, 2018. Picture taken October 31, 2018. REUTERS/Albert Gea/File Photo MADRID (Reuters) – French carmaker Renault (RENA.PA) has offered the chairman of Volkswagen’s (VOWG.DE) SEAT brand, Luca de Meo, the job… Continue reading Renault offers CEO job to SEAT’s Luca De Meo, says La Vanguardia

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Asian companies face tough calls on Brexit after Johnson’s UK win

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Alphabet’s self-driving car company Waymo has broken ground in Europe by buying an Oxford startup

Alphabet self-driving subsidiary Waymo announced Thursday that it had acquired Oxford University spinout Latent Logic. As well as buying up Latent Logic’s tech and talent, Waymo announced that it would establish its first European engineering hub. At the moment Waymo’s cars only operate in Phoenix, Arizona, but the firm has signalled it wants to break… Continue reading Alphabet’s self-driving car company Waymo has broken ground in Europe by buying an Oxford startup

Tesla’s Competitive Advantage Under A Magnifying Glass — The Netherlands

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Published on December 12th, 2019 |

by Maarten Vinkhuyzen

Tesla’s Competitive Advantage Under A Magnifying Glass — The Netherlands

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December 12th, 2019 by Maarten Vinkhuyzen

It’s easy to ignore Tesla’s Dutch sales success as just a temporary fluke created by an incentive change. And it is, but that is not the interesting thing about it.

What’s interesting is how the other cars that are subject to the same change react, and how different that is from how Tesla’s vehicles react. It illustrates the competitive advantage of Tesla under a magnifying glass.

Dutch electric vehicle sales in the first 9 days of December:

Perhaps over 90% of these cars are company cars made available for private use as a “Benefit in Kind” to employees. With this kind of company-provided vehicle, the employees have a large amount of freedom to choose the car they like the best within a budget allocated to them. The incentive for electric vehicles is that they provide a lower addition to the person’s taxable income compared to gas burners. This incentive will be smaller next year, which will make the upfront cost competition with fossil fuel addicts more difficult.

Another challenge in 2020 is the start of new Corporate Average Fuel Economy (CAFE) regulations. Carmakers will be fined for every gram they exceed the 95 grams of CO2/km limit. They are all well above that line at the moment. The best way to lower the average is to sell more zero-emissions vehicles. Over a dozen new fully electric models will go onto the market as a result. These December sales, however, will be a lot harder to match in the new year.

All of these models are fighting for customers on equal terms. All can get the same incentives. All are subject to the same regulations. Some have large dealer networks, some have fewer sales locations. That is the biggest difference. As we can see, though, the one with the least sales locations sells the most. That is not logical.

There is no home turf advantage for any of them, like the Detroit Dwindling Three have in the USA or French and German carmakers have in their home countries. This is a pure beauty pageant comparing the cars and dealer networks on equal terms. With the whole industry trying to deliver as much as possible before the deadline, we have a unique opportunity to compare their popularity.

I can only speculate about why Tesla is winning so many more sales than the competition. According to José Pontes in his recent report on November sales in the Netherlands, there are a number of reasons. Some carmakers, like Volkswagen Group, are just not that interested in a few dozen extra sales. Others were late in realizing what was happening, like Renault and Nissan, or were just starting production of a refreshed model, also Renault and Nissan.

But this is not the real explanation I am looking for. Why is Tesla delivering about 10 times as many as the next guy?

Okay, it is a better product at a better price for many people. But is that it? (Personally, I am waiting for my Renault ZOE in two weeks.) The Tesla Model 3 is getting nearly three times as many sales as the rest combined, while almost everyone is pushing to get as many cars out the door as possible in this end-of-year rush. That is a big difference. Is it just the cool factor? All the hype, Twitter wars, fanboys, and media attention? Is it something else?

Perhaps only the Ford Model T has been this dominant.

Please share your experience.

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About the Author

Maarten Vinkhuyzen Grumpy old man. The best thing I did with my life was raising two kids. Only finished primary education, but when you don’t go to school, you have lots of time to read. I switched from accounting to software development and ended my career as system integrator and architect. My 2007 boss got two electric Lotus Elise cars to show policymakers the future direction of energy and transportation. And I have been looking to replace my diesel cars with electric vehicles ever since.

And putting my money where my mouth is, I have bought Tesla shares. Intend to keep them until I can trade them for a Tesla car.

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Bangkok Bank buys Indonesia’s Bank Permata for $2.7bn

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Waymo buys Latent Logic, drives deeper into simulation and Europe

Waymo has acquired Latent Logic, a UK company that spun out of Oxford University’s computer science department, as the autonomous vehicle company seeks to beef up its simulation technology. The acquisition also marks the launch of Waymo’s first European engineering hub will be in Oxford, UK. This likely won’t be the end of Waymo’s expansion and… Continue reading Waymo buys Latent Logic, drives deeper into simulation and Europe