Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

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Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.

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Automobili Lamborghini and the Massachusetts Institute of Technology join forces to write the future of super sports cars

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Sant’Agata Bolognese/Boston, 18 October 2016 – Automobili Lamborghini has signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology.
The agreement marks the start of a collaboration between these two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
This strategic partnership will enable students and the teaching staff at MIT and Lamborghini engineers to compare notes and work together on mutually interesting, cutting-edge research projects, focusing primarily on new materials in the automotive field, with exchange, collaboration projects and workshops leading to joint research in the chosen fields.
The partnership represents a step into the future for the automotive industry, with the ultimate aim of paving the way for a very ambitious project, namely a super sports car ready for the challenges of the third millennium.

Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini:”We want people to think of us more and more as a trendsetter in the super luxury and sports car segment. MIT has always been a pioneer in innovation and we are proud to have signed this general agreement with such an illustrious institution, which will lead to the study of issues of mutual interest relating to the super sports car for the 3rd millennium”.
Serenella Sferza, Co-director of MIT-Italy Program:”MIT-Italy is a two way bridge linking MIT and Outstanding Names in Italian Industry. It is hard for us to imagine a better partner than Lamborghini, and we are looking forward to the projects that this partnership will help us develop”.
Armando Varricchio, Italian Ambassador to the United States:”The partnership between the Massachusetts Institute of Technology via the MIT-Italy Program and Lamborghini represents a new and important step in sealing the cooperation between Italian industry and American research, confirming the strong and mutual interest linking them and the potential for further growth. Italian technology is confirming its status among the top ranking countries in the world, capable of successfully standing its ground in a competitive market like the United States”.
Michele Scannavini, Chairman of ICE:”Last year, Italian technology in general came first in terms of overall trade with the USA, with a share of 30%. Italy’s huge export capacity resides in the strength of its SMEs and associated clusters, the one at Bologna ranking among the most important ones; agreements like this with Lamborghini are proof of the undisputed excellence of our industries in the field of innovation”.

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA

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Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.

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McLaren Milestone: 15,000 Cars Built Since 2011

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McLaren Milestone: 15,000 Cars Built Since 2011

27 May 2018, 9:06 UTC · by Mircea Panait
/ Home / News / Car Profile

In 2011, McLaren started production of the 12C at its facility in Woking, Surrey. Seven years later, the British automaker celebrates 15,000 vehicles manufactured since then, a feat that comes less than 18 months after the 10,000th automobile built.
34 photosFirst things first, the milestone comes after a most successful 2017, with McLaren shipping 3,340 cars in the previous calendar year. And secondly, the F1 from the 1990s came out at a time when McLaren’s automotive division wasn’t even a thing.
“The Sports Series has been pivotal to driving this growth, with the 570S Spider now the most popular of the range,” said Mike Flewitt, chief executive officer at McLaren Automotive. “The fact we are now able to produce 20 cars a day is of course a great testament to the hard work and dedication of every one of our workforce, who should feel justifiably proud and part of this great team effort.”
For the time being, there are three tiers of road-going McLaren models. The range starts with the Sports Series (540 and 570), continues with the Super Series (720), and tops with the Ultimate Series (P1, Senna, BP23 Hyper-GT). Bearing in mind that the Woking-based company came out with the 12C seven years ago, it’s very, very impressive how much things have changed in such a short amount of time.
At the present moment, around two-thirds of global sales come from the Sports Series and one-third from the Super Series. The Ultimate Series, as you can tell from the pricing of the Senna, is in a different league altogether. And speaking of the Senna, the twin-turbo V8-powered blunderbuss has recently entered production.
The place where it’s built, the McLaren Production Center, was designed by Foster + Partners and took just under 14 months from breaking ground to the first-ever 12C approved for shipping. Be that as it may, Lamborghini (3,815) and Ferrari (8,398) sell more vehicles than McLaren. Heck, even Rolls-Royce managed to deliver 3,362 cars to its customers in 2017.
But on the other hand, you could say that McLaren is the most exclusive name of the lot by a long margin. And chances are things won't change, more so if you bear in mind McLaren doesn't plan to add an SUV to its lineup.

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