Toyota and Subaru Agree to Jointly DevelopBEV-dedicated Platform and BEV SUV

June 6, 2019

Toyota and Subaru Agree to Jointly Develop
BEV-dedicated Platform and BEV SUV

Toyota Motor Corporation
Subaru Corporation


Bringing together their cultivated technologies, the two companies will jointly develop a BEV-dedicated platform (for midsize and large passenger vehicles).


The two companies will apply Subaru’s all-wheel-drive technologies and Toyota’s vehicle electrification technologies.


Based on the to-be-developed BEV-dedicated platform, the two companies will jointly develop a C-segment-class SUV for sale under each company’s own brand.

Tokyo, Japan, June 6, 2019— Toyota Motor Corporation (Toyota) and Subaru Corporation (Subaru) disclosed today that they have agreed to jointly develop a platform dedicated to battery electric vehicles (BEVs) for midsize and large passenger vehicles and to jointly develop a C-segment-class BEV SUV model for sale under each company’s own brand. By combining their respective strengths, such as the all-wheel-drive technologies that Subaru has cultivated over many years and the vehicle electrification technologies that Toyota is employing to bring together other companies that share its aspirations, the two companies intend to take up the challenge of creating attractive products with appeal that only BEVs can offer.

Ever since concluding an agreement on business collaboration in 2005, Toyota and Subaru have been deepening their cooperation in various fields, including development, production, and sales. Examples include efforts that led to the start of sales of the jointly developed rear-wheel-drive Toyota 86 and Subaru BRZ in 2012 and the start of sales of Subaru’s Crosstrek Hybrid original plug-in hybrid electric vehicle (HEV) in the United States, to which was applied knowledge related to Toyota’s HEV technologies.

The automotive industry is in the midst of a once-in-a-century period of profound transformation. Starting with responses to the new CASE domains of car connectivity, autonomous or assisted driving, new mobility or car-sharing, and electrified powertrains and components, both Subaru and Toyota are required to conduct technological development with a sense of speed across a broader-than-ever spectrum of initiatives. Building on their collaborative ties thus far deepened, the agreement announced today represents a new area of collaboration that especially focuses on the urgent need to respond to CASE’s “E” domain, or electrified powertrains and components.

In addressing vehicle electrification, due to significant variation in the energy situations of each country or region and in government policies, as well as due to resulting differences in environmental regulations, in the stages of infrastructure preparation, and in market needs for electrified vehicles, efficient and speedy development of appropriate products is a must. Furthermore, the commercialization of BEVs requires the use of large-capacity batteries, and, along with the popularization of BEVs, demands of a new dimension will be placed on battery supply. In addition, stemming from differences in how cars will be used due to maximum cruising ranges and the state of infrastructure construction, sales methods with a new approach will also be needed. These and other issues present a growing number of challenges related to costs, supply, and ways of selling.

To respond with a sense of speed to the diversifying needs of these markets and to multiple challenges, both Subaru and Toyota believe that it is necessary to pursue a business model that goes beyond convention, crossing over industrial boundaries together with various types of other entities that share their aspirations. As a first step in this direction, while accelerating productization by bringing together technologies that represent each company’s strengths and cooperating where possible, the two companies will jointly develop a BEV-dedicated platform. The platform will be developed in a way that will make it broadly applicable to multiple vehicle types, including C-segment-class and D-segment-class sedans and SUVs, as well as to efficient development of derivative vehicle models.

Note from Subaru:
Following this agreement with Toyota, Subaru will now shift its existing BEV development resources to this new joint project.
Within this new framework, Subaru will continue its efforts to create an attractive BEV SUV for our customers, while improving efficiencies in terms of engineering, development, purchasing, and other areas through the new joint project.

Image: A BEV-dedicated platform Toyota and Subaru will jointly develop

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It's been lauded by many analysts, including Philippe Houchois, autos equity research analyst at Jefferies, who published in a note that there is nothing to dislike in a proposed merger that offers scope for synergies and restructuring.
“(It's) hard to disagree with the logic (of the deal) and with net synergies. We are positive on both shares with proforma combination still at low end of sector,” Houchois said.
Gaetan Toulemonde, autos equity research analyst at Deutsche Bank, said in a note that it would allow both groups to share platforms and “capture economies of scale at a time when the industry needs to invest massively in CO2 reduction (and) autonomous driving.”
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“There is certainly scope for a lot of co-operation throughout the industry, either through a full merger such as Renault-FCA or just sharing R&D or sourcing,” said Anna-Marie Baisden, Head of Autos, Macro Research at Fitch Solutions.
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Daimler and BMW recently struck an agreement to pool their mobility services to create a new global player providing sustainable urban mobility for customers. They have also joined forces on autonomous driving. If they are forced to compete with another mega automaker in FCA-Renault, Daimler and BMW could perhaps even explore deepening their ties.
“The recent FCA-Renault announcement confirms that the auto industry is changing and that cooperation will be one of the keys for future success. We are monitoring the next steps closely and certainly see the possibility that the merger can also create opportunities and potentials,” wrote a Daimler spokesperson in an email to CNBC.
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Ford and Volkswagen have already forged a global alliance to develop commercial vans and medium-sized pickups together and have signed a memorandum of understanding to investigate collaboration on autonomous vehicles, mobility services and electric vehicles and have started to explore opportunities.
On the prospect of a bigger deal down the line for the two giants, Fitch's Baisden said there was appealing logic.
“Their strategies both focus on EVs and autonomy in the medium to long term and so with a challenging market that threatens their income, it would make sense.”
And don't forget about Peugeot. Multiple reports suggest the French carmaker was interested in doing a deal with Fiat Chrysler. If FCA consummates this deal with Renault, Peugeot will have to look elsewhere for merger opportunities.
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JLR has been struggling recently, posting losses in the first three quarters of 2017 before swinging to a small profit in the final quarter of the year. Further, PSA's chief Carlos Tavares has successfully turned around the Opel Vauxhall brand he bought from General Motors in 2017, demonstrating his ability to restructure and integrate new businesses.
Ellinghorst also wouldn't rule out Peugeot coming back for FCA: “They have shown interest in FCA before. (But) we must see how Renault and the French government reacts first.”
The European auto sector rallied on the back of FCA's proposal to merge with Renault earlier this week. Market watchers highlight that the positive share price moves show how undervalued carmakers are.
“There has been talk of consolidation for years. Now at the peak of the cycle, the market welcomes the fact that there is some action with regards to consolidation,” Ellinghorst told CNBC.
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AEye Team Profile: Jim Robnett

On June 5th, AEye’s VP of Automotive Business Development, Jim Robnett, will give a Keynote Address entitled “Brains vs. Brawn: The Quest for Artificial Perception” at TU-Automotive Detroit.
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Q: You have extensive experience in the automotive industry. What was it about autonomous vehicles (AVs) that shifted your interest and drew you into this space?
For the last 10-15 years, I worked in the infotainment sector of the automotive industry. This included anything from maps and navigation, telematics, connected services, traffic, etc. Going back 5-10 years ago, there was a lot of innovation in that space. The innovation continues today, but at a much slower rate, and that’s because now, the main source of infotainment in the car comes from the cell phone. So, the main source of infotainment innovation in the automotive industry is focused on incorporating the cell phone into the vehicle. This will change with better embedded connectivity in the vehicle, but this is the current trend.

At the same time that the infotainment sector was slowing down, ADAS, advanced safety and autonomous vehicle innovation was picking up. Having grown up in Detroit, witnessing my dad’s 30 year career at GM, I wanted to continue to be a part of the incredible legacy of innovation in the automotive industry. Advanced ADAS solutions and, eventually, fully autonomous vehicles, will be the most important transportation technology innovation event in my lifetime – and I knew that I needed to be a part of it.

Q: How have you seen the Detroit automotive culture interact with Silicon Valley technology culture? Do you view it as more of a collision or a co-mingling?
It’s interesting to see the mix of cultures, because I spend half of my time in each. There is a definite merging and the two co-exist, but there is a sense of friction, still.

I consider myself, and my role, as a bridge between the two cultures, especially since I grew up in the automotive industry, but feel very comfortable in the emerging technology space.

AEye is the perfect example of a “disruptor” to the industry. Making cars is very difficult. To be successful, we have to take the best aspects of the history and experience of the Detroit culture with the innovation and velocity of change of Silicon Valley. The companies that combine these two cultures the best will not only benefit from both worlds, but and will emerge as the industry leaders.

Q: You sing and play guitar in a band – what is your favorite music genre to play? To listen to? Who is your favorite musician?
I didn’t start playing guitar until after college, but once I started, I almost immediately formed a band with some buddies. That band (in different versions) has been going strong for about 25 years. We write a lot of our own songs – I’d describe it as kind of punk/rock and roll. In terms of my own taste in music, I listen to almost everything, but I especially love the Rolling Stones. And that’s because they’ve survived after so many decades and are still rocking and innovating. Their longevity and creativity is what interests me the most. As to my favorite musician? Keith Richards is my hero.

Connect with AEye at TU-Automotive Detroit! Learn more here.

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