Manufacturing – Page 12489 – I wish I had more to offer

Lemon Law Attorney Says Tesla Is Not Evading It With Goodwill Repairs

The “goodwill repair” saga for Tesla has yet another chapter. After we told you the story of Sergio Rodriguez’s Model X, which had a bizarre manufacturing issue with its windshield, Steve Lehto read our article. He commented on it in the video above. Lehto is a Lemon Law attorney with 28 years of experience, and… Continue reading Lemon Law Attorney Says Tesla Is Not Evading It With Goodwill Repairs

BMW Group Plants Oxford and Swindon – Manufacturer of the Year 2019

“ Overall winner at The Manufacturer MX Awards 2019 was BMW Group Plants Oxford and Swindon, who took home three major accolades, not least Manufacturer of the Year. The team also picked up the award for Product Innovation and Design, as well as defending their Smart Factory title for the second year in a row. … Continue reading BMW Group Plants Oxford and Swindon – Manufacturer of the Year 2019

Spurred by trade war, Chinese investment in Thailand skyrockets

BANGKOK — The Washington-Beijing trade war has spurred Chinese investors to relocate their production bases to Southeast Asia, a trend that has particularly benefited Thailand. Chinese direct investment in Thailand jumped nearly five times to 262 billion baht ($8.6 billion) in 2019 from the previous year, according to the Board of Investment, making China the… Continue reading Spurred by trade war, Chinese investment in Thailand skyrockets

Wuhan lockdown spurs corporate Japan’s contingency response

TOKYO — For the first time in almost two decades, Tencent Holdings founder Pony Ma will not directly hand out traditional red envelopes of cash to employees to celebrate the Lunar New Year. Such are the precautions being taken in China, even in Tencent’s home base of Shenzhen, some 1,100 km away from Wuhan, the epicenter… Continue reading Wuhan lockdown spurs corporate Japan’s contingency response

Fiat stops producing 1.3-litre Multijet diesel engine in India

Fiat-Chrysler Automobiles India has stopped production of its 1.3-litre diesel engine at its Ranjangaon plant. The 1.3-litre diesel engine, also known as the ‘national engine of India’, and has powered 24 different cars and SUVs from no less than five carmakers. The engine was marketed as Multijet by Fiat, DDiS by Maruti Suzuki, Smartech by Chevrolet, Quadrajet… Continue reading Fiat stops producing 1.3-litre Multijet diesel engine in India

Suzuki Motor Corp says must respond to Dutch emissions probe by mid-Feb

TOKYO, Jan 24 (Reuters) – Japan's Suzuki Motor Corp is co-operating with the Dutch authorities over their findings its diesel vehicles had broken the country's emissions rules, and it is required to respond to the investigation by mid-February, it said on Friday.
The Dutch road authority ruled on Thursday that Suzuki's Vitara and Fiat Chrysler's Jeep Grand Cherokee diesel models broke emissions rules and must be fixed or face a ban on sales across Europe.
In a statement, Suzuki said diesel versions of its Vitara and S-Cross vehicles used engines and emissions software supplied by Fiat Chrysler.
The Dutch authorities said the vehicles in question, which are no longer in production, showed emissions levels higher than allowed following a software update in 2017, Suzuki said.
Earlier this week, the German authorities said they were investigating Mitsubishi Motors Corp for suspected use of illegal, emissions defeat devices installed in its diesel engines.
More sourcesS..

Tata AutoComp, Prestolite Electric Beijing ink JV for electric powertrain supply solutions

L-R: Arvind Goel, MD and CEO, Tata AutoComp Systems and Charles Lu, Chairman, Broad Ocean Motor Group. Tata AutoComp Systems, has signed a joint venture (JV) with China’s Prestolite Electric Beijing to design, engineer, manufacture and supply powertrain solutions for the electric vehicle industry in India. Prestolite Electric is owned by the Broad Ocean Motor… Continue reading Tata AutoComp, Prestolite Electric Beijing ink JV for electric powertrain supply solutions

Tata Motors hopeful of liquidating inventory of BS-IV cars

KOLKATA: Leading automobile manufacturer Tata Motors is hopeful of liquidating inventory of its BS-IV cars by end of the current fiscal, as new emission norms will come into force from April 1, a company official said on Thursday. Presently, the inventory of BS-IV cars which the dealers across the country are holding is around 7,500… Continue reading Tata Motors hopeful of liquidating inventory of BS-IV cars

@Hyundai: Hyundai identifies key steps for Hydrogen society

Executive Vice Chairman Euisun Chung identified three key steps to accelerate the transition to a hydrogen society during the Hydrogen Council CEO Meeting in Paris: – Reduce cost through technological innovation– Create a comprehensive safety management system for hydrogen– Foster broad acceptance of hydrogen EVC Chung praised the hard work and dedication of council members,… Continue reading @Hyundai: Hyundai identifies key steps for Hydrogen society

Former Ford CEO On Tesla’s “Iconic Brand”

Invest
Electric Cars
Electric Car Benefits
Electric Car Sales
Solar Energy Rocks
RSS
Advertise
Privacy Policy

Cars

Published on January 22nd, 2020 |

by Johnna Crider

Former Ford CEO On Tesla’s “Iconic Brand”

Twitter
LinkedIn
Facebook

January 22nd, 2020 by Johnna Crider

Former Ford CEO Mark Fields had some things to say about Tesla this week. In what may be a surprise to some, Fields says that EVs are the future of the industry and the questions are: when is the payoff, and what are the adoption rates? He says that, if you look at all that Tesla has done, “they have really created a very — kind of — iconic brand for electrification.”

He also says, “[Elon’s] done a very good job with his organization in creating an aspirational brand for electric vehicles,” Fields also points out that Tesla is beyond “just an automotive maker” and cites that Tesla has solar and energy storage businesses under its wings. He thinks that all of this mixed in with the production in Shanghai and the new factory being built in Germany is something that investors are getting excited about.

“The question is,” Fields says in the video, “will there be natural demand to get mass adoption? And Tesla’s done a really good job on early adopters and creating that brand.” When asked about if people are buying Teslas because of the brand or because they are EVs, Fields says that, “if you talk to the customers, they are buying it because of the brand.” He points out what the majority of Tesla owners love about the vehicles: they are cool, stylish, and they help the environment since they do not emit carbon. Fields also talks about something that isn’t really talked about regarding Tesla, and that’s the software aspect of the vehicles. “They have a big advantage over the traditional OEMs,” he says.

It’s good to see a former Ford CEO pointing out that EVs are the future of the industry and sharing that Tesla has turned itself into an iconic brand leading the industry. What isn’t mentioned is Tesla’s factory-direct business model. There are no dealers or middle men to worry about, and this is a definite pro for those who hate negotiating. If I know something is worth a X dollars, I don’t want to have to argue over the price with someone in the middle who wants to profit off of me. Another thing Tesla has in its favor is the fact that it has limited model lineup options available, which makes the entire process streamlined and more efficient.

Right now, Tesla has seven variations of vehicles. In comparison, the Porsche 911 model has at least 20 variations of one model. Sometimes, when you have too many choices of one thing, it becomes boring. I’ve seen this in my own gem/jewelry business — people love variety but in the right amount.

Follow CleanTechnica on Google News.
It will make you happy & help you live in peace for the rest of your life.

About the Author

Johnna Crider Johnna Crider is a Baton Rouge artist, gem and mineral collector, and Tesla shareholder who believes in Elon Musk and Tesla. Elon Musk advised her in 2018 to “Believe in Good.”

Tesla is one of many good things to believe in. You can find Johnna on Twitter

Support CleanTechnica – $3/Month

Advertise with CleanTechnica to get your company in front of millions of monthly readers.