CLOSE Royal Oak resident Ryan Karczewski discusses problems with his 2014 Ford Focus. Detroit Free Press Ford Motor Co. has agreed to settle a class-action lawsuit with nearly 2 million owners and former owners of Focus and Fiesta vehicles with bad dual-clutch transmissions known as the DPS6, according to court documents filed late Friday. A lawyer who… Continue reading Ford to pay millions to Focus, Fiesta owners in transmission settlement
Tag: Ford
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Detroit — Ford Motor Co. has proposed a $30 million settlement in a class-action lawsuit regarding faulty transmissions Focus and Fiesta vehicles it no longer sells in the U.S. Multiple lawsuits, including a class-action suit that began in April 2017, have been filed on behalf of car owners unhappy with the transmissions, known internally as the… Continue reading Ford proposes $30M-plus settlement in transmission suit
Ford to pay $30M-plus for lawsuit over transmissions
Ford will pay at least $30 million in a proposed settlement over a class-action lawsuit related to failing transmissions in its Fiesta and Focus vehicles.The lawsuit represents nearly 2 million owners and former owners of the cars, which had bad dual-clutch transmissions, the Detroit Free Press reported, citing court documents.The case was filed in 2012.
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Former Ford CEO On Tesla’s “Iconic Brand”
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Published on January 22nd, 2020 |
by Johnna Crider
Former Ford CEO On Tesla’s “Iconic Brand”
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January 22nd, 2020 by Johnna Crider
Former Ford CEO Mark Fields had some things to say about Tesla this week. In what may be a surprise to some, Fields says that EVs are the future of the industry and the questions are: when is the payoff, and what are the adoption rates? He says that, if you look at all that Tesla has done, “they have really created a very — kind of — iconic brand for electrification.”
He also says, “[Elon’s] done a very good job with his organization in creating an aspirational brand for electric vehicles,” Fields also points out that Tesla is beyond “just an automotive maker” and cites that Tesla has solar and energy storage businesses under its wings. He thinks that all of this mixed in with the production in Shanghai and the new factory being built in Germany is something that investors are getting excited about.
“The question is,” Fields says in the video, “will there be natural demand to get mass adoption? And Tesla’s done a really good job on early adopters and creating that brand.” When asked about if people are buying Teslas because of the brand or because they are EVs, Fields says that, “if you talk to the customers, they are buying it because of the brand.” He points out what the majority of Tesla owners love about the vehicles: they are cool, stylish, and they help the environment since they do not emit carbon. Fields also talks about something that isn’t really talked about regarding Tesla, and that’s the software aspect of the vehicles. “They have a big advantage over the traditional OEMs,” he says.
It’s good to see a former Ford CEO pointing out that EVs are the future of the industry and sharing that Tesla has turned itself into an iconic brand leading the industry. What isn’t mentioned is Tesla’s factory-direct business model. There are no dealers or middle men to worry about, and this is a definite pro for those who hate negotiating. If I know something is worth a X dollars, I don’t want to have to argue over the price with someone in the middle who wants to profit off of me. Another thing Tesla has in its favor is the fact that it has limited model lineup options available, which makes the entire process streamlined and more efficient.
Right now, Tesla has seven variations of vehicles. In comparison, the Porsche 911 model has at least 20 variations of one model. Sometimes, when you have too many choices of one thing, it becomes boring. I’ve seen this in my own gem/jewelry business — people love variety but in the right amount.
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About the Author
Johnna Crider Johnna Crider is a Baton Rouge artist, gem and mineral collector, and Tesla shareholder who believes in Elon Musk and Tesla. Elon Musk advised her in 2018 to “Believe in Good.”
Tesla is one of many good things to believe in. You can find Johnna on Twitter
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