Ford – Page 1532 – I wish I had more to offer

@Ford: Ford Develops 3D-Printed Locking Wheel Nuts to Help Keep Thieves at Bay

As car security systems become increasingly more sophisticated, thieves are targeting car parts instead, including alloy wheels. One method to deter wheel thieves is to use locking nuts, one on each wheel, which require a special adapter, or key, to loosen. But even these are not invulnerable. Engineers at Ford have now developed unique locking… Continue reading @Ford: Ford Develops 3D-Printed Locking Wheel Nuts to Help Keep Thieves at Bay

Karma Automotive to build electric truck and SUV from Fisker’s ashes

Karma Automotive, the automaker previously known as Fisker Automotive, is working on an electric pickup truck and SUV, Bloomberg reports. The company plans to show off a concept version of the pickup before the end of the year, and eventually sell it with a starting price that’s less than its $135,000 Karma Revero. Both vehicles… Continue reading Karma Automotive to build electric truck and SUV from Fisker’s ashes

Cruise’s New ‘More Than A Concept’ Robotaxi Presages A Battle With Zoox – Forbes

Cruise, a unit of General Motors with investment from Honda, revealed a new “not a concept” self-driving vehicle last week. The vehicle is custom designed for self driving, with large sliding doors, electric drive and face-to-face seating. Cruise CEO Dan Ammann outlined their vision for the vehicle and it has much in common with the robotaxi vision… Continue reading Cruise’s New ‘More Than A Concept’ Robotaxi Presages A Battle With Zoox – Forbes

See Ford GT Race A Drone, Tesla Model 3 At Autocross Track

Here’s a race we haven’t seen before, though if we’re honest, drone-versus-supercar really isn’t a race in this context. If it was, we doubt there would be so many glamor shots of this Ford GT from up high as it makes short work of an autocross course. This isn’t the usual content we see from… Continue reading See Ford GT Race A Drone, Tesla Model 3 At Autocross Track

Ford to pay millions to Focus, Fiesta owners in transmission settlement

CLOSE Royal Oak resident Ryan Karczewski discusses problems with his 2014 Ford Focus. Detroit Free Press Ford Motor Co. has agreed to settle a class-action lawsuit with nearly 2 million owners and former owners of Focus and Fiesta vehicles with bad dual-clutch transmissions known as the DPS6, according to court documents filed late Friday. A lawyer who… Continue reading Ford to pay millions to Focus, Fiesta owners in transmission settlement

Ford proposes $30M-plus settlement in transmission suit

Detroit — Ford Motor Co. has proposed a $30 million settlement in a class-action lawsuit regarding faulty transmissions Focus and Fiesta vehicles it no longer sells in the U.S. Multiple lawsuits, including a class-action suit that began in April 2017, have been filed on behalf of car owners unhappy with the transmissions, known internally as the… Continue reading Ford proposes $30M-plus settlement in transmission suit

Ford to pay $30M-plus for lawsuit over transmissions

Ford will pay at least $30 million in a proposed settlement over a class-action lawsuit related to failing transmissions in its Fiesta and Focus vehicles.The lawsuit represents nearly 2 million owners and former owners of the cars, which had bad dual-clutch transmissions, the Detroit Free Press reported, citing court documents.The case was filed in 2012.

Moving (on) mountains: Driving a Jeep Gladiator in New Zealand

That there are faux imprints of a dirt bike tyre moulded into the head of the load bay and that the Jeep factory’s zipcode (in Toledo, Ohio) is stamped just inside the tailgate might seem twee. But don’t be in doubt about how senior Jeep people use these vehicles. The tailgate opening hatch measures 1270mm… Continue reading Moving (on) mountains: Driving a Jeep Gladiator in New Zealand

GM’s Detroit-Hamtramck plant will build Cruise Origin self-driving shuttle

Detroit — General Motors Co. is expected to announce Monday plans to build the all-electric Cruise Origin self-driving shuttle at the Detroit-Hamtramck Assembly plant, according to two sources familiar with the matter. The Origin, developed by Cruise LLC, the autonomous-vehicle unit of GM, was created in partnership with Honda Motor Co. Unveiled in San Francisco on Tuesday, it’s a boxy… Continue reading GM’s Detroit-Hamtramck plant will build Cruise Origin self-driving shuttle

Former Ford CEO On Tesla’s “Iconic Brand”

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Published on January 22nd, 2020 |

by Johnna Crider

Former Ford CEO On Tesla’s “Iconic Brand”

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January 22nd, 2020 by Johnna Crider

Former Ford CEO Mark Fields had some things to say about Tesla this week. In what may be a surprise to some, Fields says that EVs are the future of the industry and the questions are: when is the payoff, and what are the adoption rates? He says that, if you look at all that Tesla has done, “they have really created a very — kind of — iconic brand for electrification.”

He also says, “[Elon’s] done a very good job with his organization in creating an aspirational brand for electric vehicles,” Fields also points out that Tesla is beyond “just an automotive maker” and cites that Tesla has solar and energy storage businesses under its wings. He thinks that all of this mixed in with the production in Shanghai and the new factory being built in Germany is something that investors are getting excited about.

“The question is,” Fields says in the video, “will there be natural demand to get mass adoption? And Tesla’s done a really good job on early adopters and creating that brand.” When asked about if people are buying Teslas because of the brand or because they are EVs, Fields says that, “if you talk to the customers, they are buying it because of the brand.” He points out what the majority of Tesla owners love about the vehicles: they are cool, stylish, and they help the environment since they do not emit carbon. Fields also talks about something that isn’t really talked about regarding Tesla, and that’s the software aspect of the vehicles. “They have a big advantage over the traditional OEMs,” he says.

It’s good to see a former Ford CEO pointing out that EVs are the future of the industry and sharing that Tesla has turned itself into an iconic brand leading the industry. What isn’t mentioned is Tesla’s factory-direct business model. There are no dealers or middle men to worry about, and this is a definite pro for those who hate negotiating. If I know something is worth a X dollars, I don’t want to have to argue over the price with someone in the middle who wants to profit off of me. Another thing Tesla has in its favor is the fact that it has limited model lineup options available, which makes the entire process streamlined and more efficient.

Right now, Tesla has seven variations of vehicles. In comparison, the Porsche 911 model has at least 20 variations of one model. Sometimes, when you have too many choices of one thing, it becomes boring. I’ve seen this in my own gem/jewelry business — people love variety but in the right amount.

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About the Author

Johnna Crider Johnna Crider is a Baton Rouge artist, gem and mineral collector, and Tesla shareholder who believes in Elon Musk and Tesla. Elon Musk advised her in 2018 to “Believe in Good.”

Tesla is one of many good things to believe in. You can find Johnna on Twitter

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