Daimler – Page 1781 – I wish I had more to offer

Airbus manager Wilhelm joins the Daimler Board of Directors

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Car company: Airbus board member Harald Wilhelm becomes CFO at Daimler

Harald Wilhelm The Airbus manager will be the new CEO at Daimler. (Photo: Daimler AG) DusseldorfDaimler governs the succession of Bodo Uebber: the CFO of airbus, Harald Wilhelm, changes in the same position to the car maker. That shared Daimler on Wednesday with. Wilhelm will be appointed to the Executive Board on April 1 without… Continue reading Car company: Airbus board member Harald Wilhelm becomes CFO at Daimler

Supervisory Board appoints Harald Wilhelm as member of the Board of Management of Daimler AG

Harald Wilhelm to become member of the Board of Management of Daimler AG with responsibility for Finance & Controlling and Daimler Financial Services division Appointment of Wilhelm as of April 1, 2019 for three years Manfred Bischoff, Chairman of the Supervisory Board of Daimler AG: “Harald Wilhelm is a successful Chief Financial Officer with an… Continue reading Supervisory Board appoints Harald Wilhelm as member of the Board of Management of Daimler AG

Ad-hoc Release: Supervisory Board appoints Harald Wilhelm as member of the Board of Management of Daimler AG

Stuttgart (Germany) – The Supervisory Board of Daimler AG has appointed Harald Wilhelm as member of the company’s Board of Management. Effective as of April 1, 2019, he will join the Board of Management without direct responsibilities and will assume Board of Management responsibility for Finance & Controlling and the Daimler Financial Services division at… Continue reading Ad-hoc Release: Supervisory Board appoints Harald Wilhelm as member of the Board of Management of Daimler AG

Mercedes’ fight against the bad air

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Harald Wilhelm: Airbus Executive Board becomes CFO at Daimler

Breaking News DusseldorfDaimler governs the succession of Bodo Uebber: the CFO of airbus, Harald Wilhelm, changes in the same position to the car maker. That shared Daimler on Wednesday with. Wilhelm will be appointed to the Executive Board on April 1 without a business division. After the Annual General Meeting on May 22, 2019, the… Continue reading Harald Wilhelm: Airbus Executive Board becomes CFO at Daimler

US autonomous truck startup TuSimple raises $95m led by China’s Sina

February 13, 2019 US self-driving truck startup TuSimple said it has raised $95 million in a funding round led by Chinese internet giant Sina Corp, which values the three-year-old firm at $1 billion. The fresh funds, investors of which also include Hong Kong-based investment firm Composite Capital, will be used to expand its commercial fleet… Continue reading US autonomous truck startup TuSimple raises $95m led by China’s Sina

U.S. autonomous truck startup TuSimple raises $95 mln from Sina, others

SHANGHAI (Reuters) – U.S. self-driving truck startup TuSimple said it has raised $95 million in a funding round led by Chinese internet giant Sina Corp, which values the three-year-old firm at $1 billion. The fresh funds, investors of which also include Hong Kong-based investment firm Composite Capital, will be used to expand its commercial fleet… Continue reading U.S. autonomous truck startup TuSimple raises $95 mln from Sina, others

Amazon, GM in talks to invest in electric pickup truck maker Rivian -sources

(Reuters) – Amazon.com Inc and General Motors Co are in talks to invest in Rivian Automotive LLC in a deal that would value the U.S. electric pickup truck manufacturer at between $1 billion and $2 billion, people familiar with the matter said on Tuesday. FILE PHOTO: The logo of Amazon is seen at the company… Continue reading Amazon, GM in talks to invest in electric pickup truck maker Rivian -sources

The ad campaign for the launch of the new Mercedes-Benz B-Class aims at young families

STUTTGART, 5-Feb-2019 — /EuropaWire/ — The market launch of the new Mercedes-Benz B-Class is going to be supported by a TV spot broadcasted on both TV and online starting from 4 February, 2019. The ad spot is also available on the B-Class webhub.

In addition to the main ad spot, three 30-second variants have also been created with emphasis on safety, MBUX and practicality.

The main character in the one minute ad spot is a university professor who takes his small grandson to work with him. The role of the professor was played by the Irish theatre and film actor David Wilmot. Hi will soon also appear in the series “The Crown”, which was awarded a Golden Globe in 2017. The content’s insights into various life situations create a human-centered and authentic impression, with surprising moments. The ad campaign claim is “Justify nothing” while in Germany the campaign has the theme “For everything that comes“.

The short clips for the B-Class campaign were directed by the London-based duo D.A.R.Y.L. and created by an award-winning film crew (Sundance Film Festival, Cannes Film Festival), which included cameraman Lol Crowley (4 Lions), production designer Jacqueline Abrahams (The Lobster), costume designer Hannah Edwards and Sam Ostrove. Sam Ostrove was responsible for the screenplay of the much-acclaimed Jay Z & Beyoncé music video “Apes**t”.

The song “L.U.V.” by the young British Indie-Pop band Catholic Action from Glasgow is used for the musical background to the TV spot and the online short versions of the film. The music in the long version of the launch film is a composition by Orlando Weeks, A British Indie-Rock singer.

Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars:

“The campaign shows why the new B-Class is the ideal companion for a wide range of target groups. We also want to specifically address young families with the new model. This is why it was important to me and my team to position it as the perfect companion for every age and situation in life.”

The print motifs, part of the ad campaign, also portray different life situations that are quite common in the 21st Century and have been photographed by the Briton Dan Burn-Forti.

The idea, conception and implementation of the ad campaign for the new B-Class were by antoni garage, the European creative lead agency for Mercedes-Benz.

The new Mercedes-Benz B-Class comes with transverse-mounted version of the two-litre OM 654 diesel engine model series with 110 kW and 140 kW. The engine complies with the Euro 6d standards, which will be mandatory for new models stating from 2020. The eight-speed dual-clutch transmission also makes its debut. Advanced driving assistance systems give the B-Class one of the highest standards of active safety in the segment with functions carried over from the S-Class.

The new B-Class has begun taking orders since 3 December 2018, with first deliveries due to begin in February 2019.

Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars: We also want to specifically address young families with the new model

SOURCE: Mercedes-Benz

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