A car that can change its color to match your outfit? Yep. That’s what Oscar-winning actress Reese Witherspoon suggests in a new ad campaign General Motors launched Wednesday — online and on TV — that targets female car buyers while promoting the futuristic Buick Wildcat concept electric vehicle. The 90-second spot is unapologetically directed to women. The spot shows the Wildcat… Continue reading Reese Witherspoon and Buick team up to tap more female buyers in new EV ad
Tag: Mitsubishi
India at 75: The SUV that fuelled Mahindra’s SUV vision
It was the time when India took a decisive step in liberalising the economy. The Narasimha Rao-led government with Manmohan Singh as the finance minister opened India’s doors to foreign investment. Post-1991 when India was coming of age, existing car makers like Premier Automobiles, Hindustan Motors, and Tata Engineering & Locomotive Company (now Tata Motors)… Continue reading India at 75: The SUV that fuelled Mahindra’s SUV vision
Global Automotive Power Module Market Report 2022: Over Half of the Market Revenues Contributed by Top 3 Market Leaders
DUBLIN, Aug. 15, 2022 /PRNewswire/ — The “Automotive Power Module Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2022 to 2030” report has been added to ResearchAndMarkets.com’s offering. Automotive power modules are expected to register a CAGR of more than 15% during the forecast period of 2022… Continue reading Global Automotive Power Module Market Report 2022: Over Half of the Market Revenues Contributed by Top 3 Market Leaders
LOOKING BACK, LOOKING AHEAD
It is truly a heady moment to commemorate 75 years of Independence and there are no two ways about the fact that India has come a long way since 1947. More specifically, the economic reforms unleashed by the PV Narasimha-led government in 1991 played a big role in accelerating the growth story. What can one… Continue reading LOOKING BACK, LOOKING AHEAD
Mitsubishi Motors Announces Sunbit As Preferred Finance Technology Partner
Mitsubishi customers now have flexibility to finance unexpected service expenses over time FRANKLIN, Tenn., Aug. 15, 2022 /PRNewswire/ — With one of the industry’s leading powertrain warranties1 – 10-years/100,000-miles – Mitsubishi Motors North America, Inc. (MMNA) is doubling down on its commitment to its service customers today, announcing that it has added Sunbit as its preferred service… Continue reading Mitsubishi Motors Announces Sunbit As Preferred Finance Technology Partner
INDIA@75: For cars, it was survival of the fittest
Even as India celebrates 75 years of Independence, its true potential was unleashed only in 1991 when the PV Narasimha-led government kicked off its historic economic reforms initiative. Till then, it was just another part of the world map chugging along complacently with a minuscule presence but all that changed when liberalisation became the new… Continue reading INDIA@75: For cars, it was survival of the fittest
‘I think India has lost a lot of time’
It is an overcast Thursday afternoon in Gurugram but the mood livens up when DK Jain enters the Lumax corporate office. The Chairman Emeritus who has been part of this auto component maker’s growth story for over six decades now is in a mood to go down memory lane and recall his early days as… Continue reading ‘I think India has lost a lot of time’
India at 75: When the Japanese came calling in the 1980s
The Eighties were an action packed decade for the Indian automotive industry and in a sense heralded the first wave of reforms. This was the time the Japanese entered the market with the focus being on two-wheelers and light commercial vehicles (LCVs). Suddenly, a host of new brands littered the landscape ranging from Honda, Suzuki,… Continue reading India at 75: When the Japanese came calling in the 1980s
India at 75: Remembering the car companies that didn’t click
The history of Indian car making is littered with success, glory, incompetence and failure. We look at those marques that have fallen by the wayside. Hindustan Motors / Mitsubishi Hindustan Motors or HM was the mainstay of the Indian auto industry from the early ‘40s. The company made various models of Morris cars like the Hindustan… Continue reading India at 75: Remembering the car companies that didn’t click
India at 75: Remembering India’s failed car companies
The history of Indian car making is littered with success, glory, incompetence and failure. We look at those marques that have fallen by the wayside. Hindustan Motors / Mitsubishi Hindustan Motors or HM was the mainstay of the Indian auto industry from the early ‘40s. The company made various models of Morris cars like the Hindustan… Continue reading India at 75: Remembering India’s failed car companies