GM will make Cadillac its ‘lead’ electric vehicle brand

Mark Adams, Executive Director of Cadillac Global Design stands next to the Cadillac ELR after its unveiling during the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. (AP Photo/Carlos Osorio) ASSOCIATED PRESS While Chevrolet launched the Volt plug-in hybrid and pure-electric Bolt, Cadillac has taken a backseat in GM’s electric vehicle push.… Continue reading GM will make Cadillac its ‘lead’ electric vehicle brand

Nissan aims to take on Tesla by giving its electric vehicle Leaf major range, performance boost

Photo: Paul Eisenstein
2019 Nissan Leaf

With a growing number of long-range battery-cars coming to market, Nissan's own electric vehicle, the Leaf, has been in danger of coming unplugged.

But the Japanese automaker is hoping to attract potential buyers with the launch of a new model that gives a 50 percent boost to both range and performance.

The new Nissan Leaf Plus will go on sale in early spring and will deliver an estimated 226 miles per charge of its lithium-ion battery. That's more than triple the range of the original Leaf which, when launched in 2010, was the world's first mainstream battery-electric vehicle, or BEV. The second-generation Leaf, launched two years ago, yielded 150 miles per charge. The latest model, which will be known as the Leaf e+ outside the U.S. and Canada, will now fall in line with a surge of long-range competitors, such as the Tesla Model S, Chevrolet Bolt EV and Hyundai Kona EV.

“This deserves to be called a big bang,” Denis LeVot, the CEO of Nissan North America, said during a conversation with CNBC following the debut of the 2020 Leaf Plus at the Consumer Electronics Show in Las Vegas Tuesday night.

A long with the boost in range, the updated battery car will also deliver better acceleration, Nissan promised. While it didn't offer specific performance figures, Japan's second-largest automaker said the updated hatchback's single electric motor will now punch out 217 horsepower, up from 147 when the second-generation Leaf launched, with torque climbing from 174 to 250 pound-feet.

The Leaf Plus relies on a 62 kilowatt-hour battery pack, about 50 percent bigger than the 2017 model and the mere 24 kWh pack in the original, 2010 Leaf. Like the earlier versions, however, the latest battery-electric vehicle will remain air-cooled, rather than the more advanced liquid cooling found in its key competitors. Nissan claims the approach requires few compromises but means a less complex — and thus less expensive — product.

The automaker won't release final pricing until the Leaf Plus goes on sale in early spring. But at a starting price of $29,990, the current model is one of the least expensive all-electric models on the market.

Since the debut of the original Leaf, Nissan has sold about 365,000 to customers around the world, LeVot pointed out, making it the best-selling BEV on the market. But it has been losing momentum as new competitors have come to market. The Tesla Model 3 is now the best-seller on a monthly basis and likely to pass Leaf's overall record this year if current demand holds, according to industry analysts.

“Ideally, Nissan should have had this long-range model at (the) launch” of the second-generation Leaf in 2017, said Sam Abuelsamid, a senior analyst with Navigant Research. “They absolutely needed to bring this out to remain competitive.”

For his part, LeVot said he is confident the long-range Leaf will help rebuild demand for Leaf in a market just beginning to embrace electrification in all its various forms. And, if anything, he added, “competition growing is not a bad thing. It is converting (more) people to electrification.”

By various estimates there will be as many as 100 all-electric vehicles on the market by the end of 2020, along with scores of hybrids and plug-in hybrids, the latter extending range by blending gas and electric powertrains on the same platform.

Nissan was an early proponent of electrification, along with French alliance partner Renault, but it has been slow to expand its line-up – at least until now. The automaker is expected to signal an acceleration of its battery strategy at the North American International Auto Show in Detroit next week. It is expected to reveal a concept vehicle that will signal the future direction of the Nissan brand. While LeVot would not discuss what's coming in Detroit, Nissan has already confirmed it's upscale Infiniti brand will also signal its battery-car plans during the auto show with its QX Inspiration concept.

Nissan's global CEO Hiroto Saikawa last year announced that Infiniti will electrify virtually its entire line-up starting in 2021.

During his presentation at CES, North American chief executive LeVot did confirm that there will be “eight models electrified or fully electric” available through the two brands by 2020, with the parent company expecting to sell 1 million battery cars worldwide in 2022.

If anything, the increase in range with the Nissan Leaf Plus will be just the beginning, he told CNBC, suggesting that “in three to four years, we could have 300-mile” ranges on some models. That would be in line with the top products from Tesla, though some manufacturers are now looking at pushing up into 400-mile territory as lithium-ion technology improves.

A number of manufacturers are using this week's CES to discuss their electrification strategies, including some new brands such as Chinese-owned Byton. It showed off a long-range model dubbed the M-byte it expects to put into production by the end of this year at a new plant in China, with U.S. sales set to begin by the third quarter of 2020.

Mercedes-Benz also showed off its first long-range electric vehicle in Las Vegas, the EQC set to launch later this year.

Disclosure:
Paul Eisenstein
is a freelancer for CNBC. His travel and accommodations for this article were paid by an automaker.

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Cadillac debuts 3-row crossover XT6 to lure luxury buyers from rivals

Source: Cadillac
The 2020 Cadillac XT6

Cadillac debuts its three-row XT6 sport utility vehicle at the Detroit auto show on Sunday, filling out a lineup of luxury SUVs that many industry analysts say is long overdue.

In recent years, the brand once known as the “Standard of the World” has taken heat for being slow to respond to the shift toward crossovers and SUVs. With the XT6, Cadillac now has crossovers in three different segments, plus the full-size Escalade SUV.

The XT6 is a crossover, which blends elements of cars with a traditional truck-based SUV. It comes with a 3.6 liter V6 engine and a nine-speed automatic transmission. Buyers will be able to choose between one design option that emphasizes luxury, and another that focuses on performance.

The car will offer customers a blend of spaciousness, safety and convenience features, said Cadillac President Steve Carlisle.

Cadillac had a big hit with the Escalade in the early 2000s, but GM's premier brand later turned away from SUVs to focus on sedans and performance cars — just as the public was moving in the opposite direction. Cadillac suffered as rivals beefed up their SUV lineups.

Now, the brand is playing catch-up.

Source: Cadillac
The 2020 Cadillac XT6

In recent years the company has begun releasing a slew of SUVs meant to target these gaps, as the brand phases out slower selling sedans. Cadillac debuted the compact XT4 crossover at the New York International Auto Show in 2018, and the mid-size XT5 back in 2015.

Given how strong GM's other brands are — such as Chevrolet and GMC with SUVs and trucks — it is odd that Cadillac took so long to enter the SUV space, said Jeff Schuster, president of global forecasting at LMC Automotive, a group that tracks the automotive industry.

The Escalade is a notable exception. It appeals to certain types of customers who either need an exceptional amount of space, or are buying the vehicle for its styling as a status symbol — or for the image associated with it.

As customers move out of sedans and compact cars, they are moving into vehicles just like the XT4, XT5 and XT6, which Cadillac is releasing years after rivals have already been in the market.

“I think the jury is still out, quite frankly, on where they go from here and how much they can accelerate within the premium segment,” Schuster said. “They are not quite there yet, but they are doing what they can. They are getting the vehicles out, which I think is something they needed to do sooner and now we are starting to see them.”

The XT4 and XT5, however, have been strong sellers in their segments, suggesting that Cadillac can play well in the market, even if it is late to the game.

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Cadillac to become “lead electric vehicle brand” for GM to rival Tesla (Updated)

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2014 Cadillac ELR
General Motors’ Cadillac brand has fought to restore its luster as a brand for technology and innovation, with repeated attempts that fell short of a resounding success. Finally, it appears that Cadillac might be turning toward a future that may have a better chance of restoring the brand’s glory days: electric luxury cars.

In an investor conference call on Friday, GM announced that Cadillac will be the first of GM’s brands to get a vehicle based on the automaker’s so-called BEV3 platform—the global electric vehicle platform that is expected to launch starting in 2021 and be the basis for 10 or more vehicles.

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This reaffirms what Cadillac’s former president, Johan de Nysschen, said—that electric vehicles would be “at the forefront for the brand in both the U.S. and China. After his departure and Cadillac’s move-in-progress from Manhattan back to Warren, Michigan, it’s good to hear that Cadillac still plans to keep to that goal.

GM CEO Mary Barra said the company has determined that the sweet spot for range is 300 miles, and company president Mark Reuss, who most recently headed product development, said that is the target for all the company's upcoming electric vehicles.

2014 Cadillac ELR revealed at 2013 Detroit Auto Show

The new BEV3 platform will support front-, rear- and electronic all-wheel drive, and will support a variety of battery sizes through an “ice-tray” like battery pack that can be filled with as many of as few battery cells as the automaker wants.

That could indicate that the company could offer 300 mile versions of each of its cars, but could also offer shorter-range options in the same models.

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In recent months, GM has been caught in the middle of several politically charged topics relating to electric vehicles. Last fall, GM became a vocal proponent of extending the federal EV tax credit. Then, after the company announced sweeping production cuts including axing the Chevy Volt and idling several U.S. factories, President Trump threatened to end federal subsidies for GM's electric cars and said that the company's plan to eventually go all-electric was not going to work.

Globally, GM plans to launch 20 new hybrid, plug-in, and electric vehicles by 2023. It also aims to launch 10 vehicles on its dedicated EV platform—including a three-row SUV, a low-roof model, and a van.

GM CEO Mary Barra with 2016 Chevrolet Volt – Detroit Auto Show

At the end of 2017, Barra called GM's investment in electric and autonomous vehicle development the “biggest business opportunity since the creation of the internet.” She said that the company aims to create profitable, affordable 300-mile (range) electric vehicles by 2021.

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Both of Cadillac’s other recent plug-in vehicles, the 2014-2016 ELR coupe and the 2018 CT6 Plug-In, have been discontinued in the U.S. The ELR was very stylish but felt compromised in many ways, including a cramped interior and an all-electric driving range that was lower than that of the closely related Chevy Volt.

While those models arguably did very little to turn the brand’s image around, a fully electric (U.S.-built) Cadillac electric vehicle, if it arrives soon enough, could be the key to keeping the luxury brand relevant.