The campaign features two hero spots, launching in 30-second and 15-second formats titled, “Cowboy” and “Mosey.” Both spots feature an unconventional cowboy, Jean-Luc, from Paris, France, making his new home on the range in the real-life town of Paris, Texas. With his cowboy charisma and “stable” of Hyundai hybrids, this hybrid man in a hybrid… Continue reading From Paris to Paris: French Cowboy Brings the Best of Both Worlds to Texas in New Advertising Campaign for Hyundai Hybrid Vehicles
Tag: Hyundai
Hyundai Acquires 26.13% Stake in FPEL TN Wind Farm with First Tranche Investment
Hyundai Motor India Ltd. has acquired a 26.13% stake in FPEL TN Wind Farm Private Limited following the release of ₹16.58 crore as the first tranche of its planned investment. The company received 23,62,638 equity shares via private placement, as per the filing made to stock exchanges on June 6, 2025. This investment is part… Continue reading Hyundai Acquires 26.13% Stake in FPEL TN Wind Farm with First Tranche Investment
Exclusive: Kia commits to hatchbacks with wave of Golf rivals
While Kia sales in Europe did slip back slightly year-on-year in 2024, they have still grown more than 30% since 2020. In the UK, Kia has sold more than 100,000 cars for three years running, and it is currently the third best-selling brand in 2025, less than 300 units behind second-placed BMW. Increased competition in… Continue reading Exclusive: Kia commits to hatchbacks with wave of Golf rivals
US auto suppliers say immediate action needed on China rare earths restrictions
Rare-earth magnet exports from China halved in April as companies grappled with an opaque application process for permits that sometimes require hundreds of pages of documents. A group representing auto suppliers in the United States called on Wednesday for immediate action to address China’s restricted exports of rare earths, minerals and magnets, warning the issue… Continue reading US auto suppliers say immediate action needed on China rare earths restrictions
OpenGMSL Association launches to form open standard for enhancing in-vehicle connectivity
A leading automotive OEM, alongside a range of Tier 1 suppliers, semiconductor manufacturers and ecosystem partners have formed the OpenGMSL Association. The association’s key aim is to unite industry leaders to transform SerDes transmission of video and/or high-speed data as an open, worldwide standard across the automotive ecosystem. In detailing the initiative, the association highlighted… Continue reading OpenGMSL Association launches to form open standard for enhancing in-vehicle connectivity
‘Car Wars’: Five auto insights investors should know from top BofA analyst
A worker at Ford’s Kentucky Truck Plant on April 30, 2025. Michael Wayland | CNBC DETROIT — The automotive industry is experiencing unprecedented disruption and uncertainty when it comes to regulations, electric vehicles, software innovations and competition from China. Such disruptions have been years in the making, but many of the issues are coming to… Continue reading ‘Car Wars’: Five auto insights investors should know from top BofA analyst
The Road to Circularity: Why Waste is the Next Big Corporate Priority
The ever-expanding sprawl of a bustling metropolis, the hum of industry, and the relentless march of progress, all leave in their wake an undeniable footprint – Waste. Among the myriad challenges this presents, plastic pollution has emerged as a particularly formidable adversary, choking landfills, polluting oceans, and threatening our ecosystem. For too long, plastic, a… Continue reading The Road to Circularity: Why Waste is the Next Big Corporate Priority
YZi Labs and Apollo-Backed Plume Unveils $150M Genesis Mainnet to Pioneer RWAfi Ecosystem
Public launch ushers in next generation of RWAfi after successful Alpha phase saw $150M in capital put to use onchain NEW YORK, June 5, 2025 /PRNewswire/ — Plume Network, the first full-stack chain and ecosystem purpose-built for real world asset finance (RWAfi), today announced the launch of Plume Genesis, its public mainnet. While previous industry… Continue reading YZi Labs and Apollo-Backed Plume Unveils $150M Genesis Mainnet to Pioneer RWAfi Ecosystem
Hyundai and Hyundai Hope on Wheels Present $200,000 to Children’s Hospital of Orange County (CHOC)
Hyundai donates $100,000 to support CHOC’s greatest needs Hyundai Hope on Wheels presents a $100,000 Impact Grant for pediatric cancer research and support ORANGE, Calif., June 5, 2025 /PRNewswire/ — Hyundai recently announced a $200,000 commitment to longstanding partner, Children’s Hospital of Orange County (CHOC), part of Rady Children’s Health, to support pediatric health in Southern California.… Continue reading Hyundai and Hyundai Hope on Wheels Present $200,000 to Children’s Hospital of Orange County (CHOC)
Role of User Experience (UX) Amid “Screenification” in Automobiles
As a young kid, I remember the days of having an in-built radio in grandfather’s car. Or a few years later, seeing a simple SONY music player in Dad’s car. For that time, these were fancy experiences for me. Looking back, honestly, there was nothing much to ‘use’ and just a limited, bare minimum experience… Continue reading Role of User Experience (UX) Amid “Screenification” in Automobiles