Tesla Trademarks Cybertruck And CYBRTRK For Electric Pickup Truck

But which name will be applied to the actual truck still remains a bit of a mystery. We’ve just uncovered a Tesla trademark filing for the upcoming Tesla pickup truck. Two names were registered: Cybertruck And CYBRTRK. Which will it be? More Tesla Truck News The reveal of the Tesla truck is set for November… Continue reading Tesla Trademarks Cybertruck And CYBRTRK For Electric Pickup Truck

Tesla files for “cybrtrk” trademark in advance of Nov 21 pickup truck reveal

The highly-anticipated Tesla pickup truck will be unveiled on November 21, just a week from now.  In advance of this unveiling, Tesla has filed for a trademark with some non-standard spelling.  It looks like they will be stylizing the name of the truck as: “CYBRTRK.” Tesla has already purchased the domain cybrtrk.com, which currently redirects to… Continue reading Tesla files for “cybrtrk” trademark in advance of Nov 21 pickup truck reveal

Tesla Model 3 Performance’s 0-60 mph acceleration dips below 3 seconds after software update

Tesla Model 3 Performance vehicles are getting faster 0-60 mph acceleration through the latest power optimization software update. There are now reports that the Model 3 Performance’s 0-60 mph time has dipped below the 3-second mark. During a conference call with analysts after Tesla’s Q3 2019 earnings, Tesla’s management announced plans to release a new software… Continue reading Tesla Model 3 Performance’s 0-60 mph acceleration dips below 3 seconds after software update

Tesla has a new big Megapack project to replace a gas peaker plant

Tesla is going to deploy its new energy storage product, the Megapack, in a new big project to replace a gas peaker plant in Southern California. After a year of anticipation, Tesla launched ‘Megapack’ earlier this year. It’s the company’s latest energy storage product, after the Powerpack and the Powerwall, and it is meant as an… Continue reading Tesla has a new big Megapack project to replace a gas peaker plant

Tesla Secures Manufacturing License For Gigafactory 3 — Let’s Roll!

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Published on November 14th, 2019 |

by Tim Dixon

Tesla Secures Manufacturing License For Gigafactory 3 — Let’s Roll!

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November 14th, 2019 by Tim Dixon

Tesla has been able to get its manufacturing license for Gigafactory 3 in Shanghai, China. With Tesla already demonstrating Chinese produced Model 3s to the Chinese press, this step is seen as the last official hurdle before Tesla officially begins production and starts the process of ramping up consumer cars “Made in China.”

The Ministry of Industry and Information Technology (MIIT), announced the 325 batch of “Road Motor Vehicle Production Enterprises and Products Announcements” (Chinese: 道路机动车辆生产企业及产品公告). In this batch, it is announced that Tesla has been added to the list of companies allowed to produce new energy vehicles in China.

Media outlet SINA reports that MIIT has agreed to allow Tesla (Shanghai) Co. Ltd. to be a pure electric passenger car manufacturer. (Chinese:《公告》显示,工信部同意设立特斯拉(上海)有限公司作为纯电动乘用车生产企业。)

In batch 325, page 15, line item 105, you can find this:

同意在《公告》内设立纯电动乘用车生产企业,企业名称:特斯拉(上海)有限公司,企业注册地址:上海市浦东新区南汇新城镇同汇路168号D203A,企业生产地址:上海市浦东新区江山路5000号。

This line is another announcement of Tesla’s new designation, as well as a listing of its registered address.

The Tesla Gigafactory 3 has been preparing for production for months, with battery supply lined up, initial production of the complete product completed, the end of shipments of US-made base Model 3 to China, and now securing the official license to produce and sell electric cars.

The Tesla Gigafactory 3 is an impressive feat that was previously used by some financial players to attack Tesla, but is now a sign of Tesla’s ability to move fast and achieve results. How times have changed.

While getting official permits is an important step in producing the Chinese manufactured Model 3, the next stage will be just as important — Tesla will have to ramp up its production capacity in a new factory. This will test its new team’s ability to adapt and evolve its production capabilities. Tesla already has Model 3 assembly experience, though, so this hurdle is less of a problem. Of course, it also has experience producing the Model 3 in the United States.

Read CleanTechnica for more updates on Tesla Gigafactory 3 and the Chinese Model 3 as we get them.

For updates, follow me on Twitter or add me on LinkedIn.

Sources: MIIT, MIIT and SINA | Images courtesy Tesla
Follow CleanTechnica on Google News.
It will make you happy & help you live in peace for the rest of your life.

About the Author

Tim Dixon When not researching the Chinese electric car market, I am teaching in China. My interest in sustainable development started in University and it led me to work with Tesla Europe in the Supercharger team. I'm interested in science fiction, D&D, and travel. You can follow me on Twitter @TimDixon3.

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California Reshapes EV Rebate Program; Excludes EVs Over $60,000

High-income earners need not apply. As of December 3rd, 2019, California’s Clean Vehicle Rebate Program (CVRP) is undergoing some significant changes. EV Incentive News The reshaping makes it pretty clear that the goal is to use the available funds to better serve low to moderate-income individuals and families, while reducing the number of rebates issued… Continue reading California Reshapes EV Rebate Program; Excludes EVs Over $60,000

Watch World’s Wackiest, Lightest, No Body Tesla Model S Drive By

Lightweighting taken to the extreme. And then some. This video features the craziest Tesla Model S we’ve ever seen. It lacks a body and has virtually no interior, yet it still drives and maintains the old school Tesla nosecone. See it in motion right here.   Ray4Tesla asks: “What’s this guy done to his Tesla… Continue reading Watch World’s Wackiest, Lightest, No Body Tesla Model S Drive By

Germany Sets Huge All-Time Plug-In EV Car Sales Record In October

Almost 12,000 new passenger plug-in electric cars were registered and most of them were PHEVs. Last month was a really big one in Germany as plug-in electric car sales reached new records and brought a tremendous surprise from plug-in hybrids. Let’s start with the overall number of new passenger plug-in registrations – 11,926 (up 121%… Continue reading Germany Sets Huge All-Time Plug-In EV Car Sales Record In October

Parallel Parking Gone Wrong: Pickup Truck Backs Into Tesla, Flees

The truck driver parked the vehicle just fine, but then backed the truck into the parked Tesla and fled. Parallel parking a pickup truck isn’t easy. It’s even harder when there’s a big hitch out back and a box van next to you. This truck driver back into a parked Tesla and then fled. But… Continue reading Parallel Parking Gone Wrong: Pickup Truck Backs Into Tesla, Flees

Tesla Critics Don’t Understand (Or Just Ignore) Tesla’s Mission

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Published on November 13th, 2019 |

by Zachary Shahan

Tesla Critics Don’t Understand (Or Just Ignore) Tesla’s Mission

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November 13th, 2019 by Zachary Shahan

I used to find the debate between Tesla critics (most notably short sellers) and Tesla fans as somewhat interesting but mostly straightforward. Tesla critics somehow thought that Tesla inherently couldn’t make profits on its products. Tesla fans thought and explained how Tesla could. Tesla critics thought Tesla couldn’t learn the art and skill of efficient, smooth mass production. Tesla fans noted many times that this isn’t rocket science (ahem). Tesla critics thought major automakers would come out with electric vehicles superior to what Tesla offered and would thus kill the company. Tesla fans highlighted Tesla’s leadership in batteries, software, self-driving tech, design, customer communications, and overall reputation.

However, there’s another straightforward matter (or not-so-straightforward matter if you aren’t used to thinking about it) that I think creates as much of a disconnect as anything else. Many Tesla actions make much more sense when you take this into account, while ignoring it can bring you to many false conclusions. That matter is Tesla’s mission.

Whereas most companies have a clear one-two objective — 1) sell a lot of XYZ, 2) make a lot of money — Tesla has a core, fundamental mission that precedes those and sometimes overrides them: accelerate the transition to sustainable energy.

Some people can write that off as a tagline, but it most definitely is not. Some can say that Tesla now has a simplistic fiduciary duty to its shareholders, but its shareholders have definitely had ample time and opportunity to learn about and digest Tesla’s core mission, so they cannot ignore or deny its primacy. No one should be invested in Tesla without understanding that the company’s #1 goal is to transition society to clean technologies as quickly as possible. Of course, that also means staying in business — speeding up the transition this month to only die next month makes no sense. But it’s important to recognize that there are times when the mission overrides other matters.

I think the place this is most directly evident is with risk. CEO Elon Musk seems to be a risk taker at heart. If he’s not taking risks, he probably feels like something is lacking. Tesla would not accelerate the transition without a hefty helping of risk. Indeed, it is the risk (and cost) of a quick transition that holds traditional automakers back. It is why they sometimes have half-hearted electric offerings, why they didn’t jump into building battery gigafactories when Tesla did, why some of them still stay completely out of the battery production realm, why it takes so long for them to roll out moderately priced long-range EVs — they need mass-market economies of scale for that, and they aren’t willing to bet on that level of consumer demand.

Here’s a list of developments that Tesla might have made for pure business/financial reasons, but which may also have come from a mission to accelerate the transition to clean technology as quickly as possible:

Rolling out the Tesla Model S without a longer development/testing timeframe.
Setting up a Supercharger network.
In-housing battery pack production.
Setting up a gigafactory in Nevada years ago.
Buying SolarCity.
Developing a semi truck.
Developing a pickup truck.
Setting up a gigafactory in China in 2019.
Setting down its flag in Berlin for a 3rd automotive gigafactory in 2019.

Again, yes, some (or all) of these developments have been strategic business decisions expected to bring a positive ROI in the net. However, the striking factor in many situations has been how quickly or how early Tesla has jumped into these developments, and at such a large scale. To critics or skeptics, it seems like wild, high-risk behavior that is not sensible and has too high a cost or too high a risk of failure. To supporters, the point is clear: Tesla is pursuing its mission. Many supporters also have a strong belief that taking those risks at this time will lead to ongoing financial rewards. You may have to suffer some costs and drawbacks when being a leader, but true leaders get the glory, and sometimes the money, for a reason — they are well ahead of others.

Yes, setting up a gigafactory came with a high risk, but there was no clear option for getting to mass-market EV production without doing so. The same for the vast Supercharger network. Yes, buying SolarCity created some costs and challenges at a relatively young stage of corporate life, but it also enables integration of sustainable transport and sustainable energy generation and storage as a long-term play that is constantly undergoing testing, evaluation, development, and improvement. In 10 years, who will have the advantage when it comes to an integrated sustainable lifestyle offering?

Yes, Tesla financials skated close to the edge for years, but that was never because the company couldn’t easily make a profit if it just decided to do so and slowed down. It skated close to the edge for a reason — the pace is the point. Speeding up the transition is the point. Growing as quickly as possible is the point. Taking difficult risks — because the times call for it — is the point.

When you consider Tesla’s mission, everything Tesla does makes sense. It is not about making a profitable product or two and hitting cruise control. It is about high-speed, palm-sweating Navigate on Autopilot driving you toward revolutionary Full Self Driving and a disruptive tech transition that helps society avoid much more dramatic climate disruption.

Elon Musk has decided it is time to go beyond “bet the company” efforts, but don’t expect for a moment that he’s going to stop taking risks and Tesla won’t continue to grow and develop as fast as tens of thousands of employees can push it to do so. This is not about a company’s MBA-inspired business plan and is not headed toward a planned exit point for the core founder/executive. This is about revolution, revolution for the greater good. Hold on tight.

If you’d like to buy a Tesla and get some free Supercharging miles, feel free to use our referral code: https://ts.la/zachary63404. Or not. You can also get a $100 discount on Tesla solar with that code.
Follow CleanTechnica on Google News.
It will make you happy & help you live in peace for the rest of your life.

About the Author

Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.

Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.

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