Autonomous – Page 2425 – I wish I had more to offer

@Hyundai: What Does the Future Hold for Autonomous Vehicle Seats?

What does the future hold for autonomous vehicle seats? Here’s what the director of Hyundai Transys in Dongtan had to say. Many factors determine ride comfort, but car seats affect ride quality the most. Designers have to consider ergonomics, so they change the design and materials all the time. What does the future hold for… Continue reading @Hyundai: What Does the Future Hold for Autonomous Vehicle Seats?

September 18th, 2019 Press release LeddarTech Exhibiting and Presenting at a Serie…

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LeddarTech® will promote the LeddarTM Pixell Cocoon LiDAR Solution in North America and Europe while providing thought-provoking presentations on LiDAR technology

QUEBEC CITY, September 18th, 2019 – LeddarTech®, an industry leader in LiDAR technology providing the most versatile and scalable auto and mobility LiDAR platform, is pleased to announce that it is participating in several exciting events in North America and Europe in the coming months. These events will give LeddarTech the opportunity to showcase the Leddar™ Pixell, a 3D flash LiDAR powered by the LCA2 LeddarEngineTM, designed explicitly for autonomous vehicles.

September 17-19: AutoSens Brussels – Belgium

Join LeddarTech at AutoSens Brussels where we will be co-exhibiting with Westfield Technology Group, a UK based autonomous shuttle provider. LeddarTech will be showcasing its latest 3D solid-state LiDAR solution for autonomous shuttles and other autonomous vehicles, the recently launched, LeddarTM Pixell. This is also an opportunity for visitors to view Westfield’s widely adopted POD shuttle, which integrates LeddarTech’s solid-state LiDAR technology. On September 17th, Vincent Racine, Product Line Manager and Esteban Velasquez, Field Application Engineer from LeddarTech provided a product showcase presentation featuring the Leddar™ Pixell for delegates and the media.

September 25th-27th: Automotive Lidar Conference – Detroit, Michigan

On Wednesday, September 27th, Michael Poulin, Vice President of Product Management for LeddarTech will be presenting on the subject of Implementing LiDAR Technologies in Autonomous Shuttle Applications. LeddarTech will also be showcasing the LeddarTM Pixell cocoon LiDAR sensor. This conference is billed as the only event in the world exclusively focused on automotive LiDAR technologies and applications and will also provide overviews of marketplace projections and business trends.

October 17th-18th: Image Sensors Americas 2019 – San Jose, California

LeddarTech will be joined at this event by COAST Autonomous and will be demonstrating the LeddarTM Pixell cocoon LiDAR on a Coast Autonomous shuttle. On October 17th, Pierre Olivier, Chief Technical Officer of LeddarTech along with Pierre Lefèvre, Chief technical Officer of Coast Autonomous will co-present on the subject of LiDAR Technology for Autonomous Shuttles. Image Sensors Americas will focus on the technical developments that are helping move towards the mass adoption of autonomous and connected vehicles.

November 21st-22nd: Tech.AD Detroit, – Michigan

Recognized as one of the premier automated vehicle events in the United States, Tech.AD Detroit brings together industry-focused speakers along with autonomous vehicle professionals who are playing an active role in the vehicle automation scene. Alex Ouellet-Bélanger, Director of System Architecture for LeddarTech will be one of the featured speakers at the event.

About LeddarTech®

LeddarTech is an industry leader providing the most versatile and scalable auto and mobility LiDAR platform based on the unique LeddarEngineTM which consists of a suite of automotive-grade, functional safety certified SoCs working in tandem with proprietary LeddarSPTM signal processing software. The company is responsible for several innovations in cutting-edge mobility remote-sensing applications, with over 70 patented technologies (granted or pending) enhancing ADAS and autonomous driving capabilities.

LeddarTech also serves the mobility market with solid-state high-performance LiDAR module solutions for autonomous shuttles, trucks, buses, delivery vehicles, and robotaxis. These modules are developed to support the mobility market but also to demonstrate the capabilities of LeddarTech’s auto and mobility platform as a basis for other LiDAR suppliers to build upon.

Additional information about LeddarTech can be found at www.LeddarTech.com, and on LinkedIn, Twitter, Facebook, and YouTube.

Leddar, LeddarTech, LeddarEngine, LeddarSP, LeddarCore, and LeddarTech logos are trademarks or registered trademarks of LeddarTech Inc. All other brands, product names, and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.

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October 9th, 2019 Press release LeddarTech Garners Continued Praise as it is Besto…

LeddarTech Garners Continued Praise as it is Bestowed Multiple Award Wins and Recognition for Strategy, Marketing, and Technology
LeddarTech® continues to be recognized both for its market-leading technology as well as its business practices as the company continues to present the new Cocoon LiDAR, the Leddar Pixell, at events worldwide.

QUEBEC CITY, October 9th, 2019 – LeddarTech®, an industry leader in LiDAR technology providing the most versatile and scalable auto and mobility LiDAR platform, is pleased to announce that it has been honored to receive the gold for “Marketing Department of the Year“ by The Best in Biz Awards 2019 International. This win was especially welcome as the past twelve months have been a uniquely transformative year for LeddarTech as the global marketing and communications strategy was to firmly define the brand and message of LeddarTech as the leader in LiDAR technology.

In September, LeddarTech was recognized and shortlisted for an award in the category of “Perception “, at AutoSens Brussels 2019. Highlighting the greatest design, technical and marketing innovations within the automotive imaging sector, nominations celebrate individual contributions, team efforts, and company excellence. According to AutoSens, those who were shortlisted for 2019 represent the innovators at the top of their game and those dedicated to improving safety in automotive and advancing autonomous vehicles.

Most recently, LeddarTech received a win in the “Strategic “category in “The Premio Venezia “awards bestowed by the Italian Chamber of Commerce of Canada to outstanding Canadian businesses, people and institutions that maintain or develop working or business relations with Italy. Speaking of the award, Frantz Saintellemy, President and COO of LeddarTech noted: “Winning this award is truly an honor, as it highlights LeddarTech’s position as an international company with strong ties to local industry. To be recognized from among such esteemed company is a proud moment for LeddarTech “.

Meet our award-winning team and learn about our solutions at the following upcoming events:
Webinar – October 9th – “The Evolution of Autonomous Vehicle Technology to 2030“.

Register for this webinar as panel members from LeddarTech and partners discuss the technology that will be required to support autonomous shuttle evolution to move beyond existing geofencing constraints and achieve widespread deployment in complex and dynamic urban centers.

Conference – October 29th-31st – Detroit, Michigan “Innovations in Mobility“ by SAE International

Join LeddarTech at this year’s Innovations in Mobility Conference. Regarded as the industry’s most influential automotive mobility event—Innovations in Mobility is the place to discover what’s hot in the automotive mobility industry. LeddarTech is set to be both an exhibitor and a presenter at this year’s event.

About LeddarTech

Additional information about LeddarTech can be found at www.LeddarTech.com, and on LinkedIn, Twitter, Facebook, and YouTube.

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Aurora focuses on simulation tests

The US company Aurora has decided to allow the tests to be carried out more in the simulator. The startup launched this year Aurora fewer test kilometers back than in the previous year. That will also change in DMV report voice that will come out in the coming month. Aurora announced that it would hardly… Continue reading Aurora focuses on simulation tests

November 13th, 2019 Awards and Recognitions Press release …

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LeddarTech is Recognized as a CES 2020 Innovation Award Honoree for The Leddar Pixell, a Cocoon LiDAR Recently Released for the Autonomous Vehicle Market

CES announced the winners of the Innovation Awards on November 7th, 2019 in New York. LeddarTech will showcase the Leddar Pixell at several locations at CES 2020

QUEBEC CITY, November 12, 2019 – LeddarTech®, an industry leader in LiDAR technology providing the most versatile and scalable auto and mobility LiDAR platform, continues to impress with the recent announcement of an award at the prestigious CES 2020 Innovation Awards in the Vehicle Intelligence & Transportation Category. The Innovation Awards is an internationally recognized annual competition that honors outstanding design and engineering in consumer technology products. Facing tough competition from some of the best companies in the industry, LeddarTech impressed with its leading-edge technology and further solidifies itself as the market leader in solid-state LiDAR solutions.

“The LeddarTM Pixell is a product that exemplifies the commitment that the team at LeddarTech has towards addressing the demand from the market for highly reliable solid-state LiDAR meeting their mobility application requirements. We believe that safety is paramount in the development of autonomous driving and the availability of robust LiDAR solutions like the Leddar Pixell enhances the sensor suite of vehicles, bringing us closer to a time when autonomous vehicles, large and small, are ubiquitous on our roads,” stated Michael Poulin, LeddarTech’s Vice President of Product Line Management

Key Leddar™ Pixell Benefits:

Dependable object and VRU detection
Wide 180° horizontal field of view
No dead zone in the illuminated field of view.
Exceptional durability
3D Flash, solid-state design with no moving parts
IP67 enclosure with impact-resistant windows and automotive-grade connectors

Watch the Leddar Pixell video

Leddar Pixell integrates LeddarTech’s patented technology embedded in the state-of-the-art LCA2 LeddarEngineTM, which consists of a highly integrated LeddarCore™ SoC and LeddarSP digital signal processing software. LeddarTech also offers the LeddarEngine to automotive LiDAR developers and other LiDAR makers, accelerating the availability of high quality, tailored LiDAR solutions to a broad and ever-growing range of LiDAR applications and markets.

Since its release in September 2019, the Leddar Pixell has been showcased at several trade events throughout Europe, North America, and Asia. In the coming months, LeddarTech will be demonstrating the Leddar Pixell at Tech-AD Detroit, November 21st-22nd, CES in Las Vegas, January 7th-10th and at Automotive World 2020 in Tokyo, Japan from January 15th-17th as well as other locations throughout 2020.

The Leddar Pixell provides highly reliable detection of pedestrians, cyclists and other obstacles in the vehicle’s vicinity and is ideal for use in perception platforms that are meant to ensure the safety and protection of vulnerable road users (VRU). The Leddar Pixell has already been adopted by leading autonomous vehicle providers in North America, Europe, and Asia.

About LeddarTech®

Additional information about LeddarTech can be found at www.LeddarTech.com, and on LinkedIn, Twitter, Facebook, and YouTube.

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November 25, 2019 Blog How Ecosystems Drive Innovation in Autonomous Vehicles – P…

How Ecosystems Drive Innovation in Autonomous Vehicles – Part 1

A blog post by
Heinz Oyrer, Director of Strategic Partnership, LeddarTech

PART 1 – In this 2-part series, Heinz Oyrer discusses the effectiveness of working within a synergistic Ecosystem

Results from primary research by Bearing Point1 in establishing and executing automotive and transport companies’ ecosystem strategies reveal that, although companies in these sectors understand that they need to innovate quickly to meet their customers’ demand – and ambitions are high – the competitive nature of both markets is holding them back. Automotive and transport companies need to be open to cultivating partnerships for co-innovation, whilst avoiding being relegated to nothing more than a back-seat driver.

According to Bearing Point, “An effective ecosystem is an open, multi-sided collaboration between different parties. These parties can include the internal units of an organization, current, and future business partners and customers. All parties will receive value in an effective ecosystem and the roles can evolve over time. An effective ecosystem will enable an exchange of ideas/products/services or information iteratively. It will include operational processes and tools that benefit all parties and contribute to the overall customer experience. Effective ecosystems can generate new ideas, drive innovation, and expand product and service offerings leading to revenue growth and increased reach to new and existing customers.”

Partnerships stemming from ecosystems create essential synergies that accelerate innovation cycles. In “The eight essentials of innovation” [1], consulting firm McKinsey describes one essential which is to “Extend”. It relates to developing the ecosystems that help deliver benefits like sharing costs and finding faster routes to market. High-performing innovators work hard to develop the ecosystems that help deliver these benefits. Indeed, they strive to become partners of choice, increasing the likelihood that the best ideas and people will come their way.

This requires a systematic approach. The first step is to find out which partners they are already working with (surprisingly, few companies have this fundamental mapping!). The next step is to decide which networks—say, four or five of them—are most needed to support their innovation strategies. This is key to narrow and focus the collaboration efforts and to efficiently manage the flow of partnership opportunities. Strong innovators also regularly review their networks, extending and pruning them as appropriate and using sophisticated incentives and contractual structures to motivate high-performing business partners. Becoming a true partner of choice is, among other things, about clarifying what a partnership can offer to the potential ecosystem member, such as building brand equity, improving market reach or penetration, or providing access to strategic customers. It is also about behavior: partners of choice are fair and transparent in their dealings and work towards achieving the common goals.

Moreover, companies that make the most of external networks have a good idea of what’s most useful at which stages of the innovation process. In general, they cast a relatively wide net in the beginning. But as they come closer to commercializing a new product or service, they narrow their focus and become more specific in their sourcing, since by then the new offering’s design is relatively set.

Recent developments are bringing about the reality of the widespread adoption of autonomous vehicles – sooner than many had realized. Of course, several other pieces must fall into place to get us there, including regulation, mobility, human factor, and connectivity. Connectivity is key to the autonomous ecosystem becoming mainstream. The connection between different vehicles and the infrastructure is made possible by a complex process. Several cameras and sensors are responsible for the general detection of the surroundings. The data generated by the sensors is processed by onboard computers and cloud-based solutions that are also responsible for the actions of the machines in the ecosystem.

Undoubtedly, autonomous driving reshapes competition in the automotive and mobility ecosystem. The traditional top-down value chain tends to be flattened. The dominant role for automotive OEMs will be challenged, and the negotiating power for each player in the value chain will be rebalanced. Considering this transformed ecosystem, all stakeholders should clearly define their respective position in the value chain and formulate the winning strategy to cope with a changing market landscape. Cooperation is better than the competition. In the autonomous driving ecosystem, all the players need partners and collaboration to enhance their competitiveness, and no single player can achieve success without collaboration with others.

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[1] Source- BearingPoint https://www.bearingpoint.com/de-at/unser-erfolg/thought-leadership/the-ecosystem-iq/

Useful Links

https://www2.deloitte.com/consumer-industrial-products/articles/autonomous-driving-reshapes-competition-in-ecosystem
https://www2.deloitte.com/insights/us/en/focus/future-of-mobility/roadmap-for-future-of-urban-mobility.html
https://scipol.org/Why we need to build the ecosystem for autonomous vehicles
https://www.pwc.com/industries/automotive/Autonomous Ecosystem
https://medium.com/Decoding the Autonomous Driving Landscape
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation

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December 4th, 2019 Blog In the media Strength in …

Strength in Numbers – Why the Leddar Ecosystem Proves that there is Power in Partnerships

Blog post, 04/12/2019- As the global market for ADAS solutions gathers momentum, LeddarTech®, one of the leaders in solid-state LiDAR technology anticipates that LiDAR is poised to become a central element of the autonomous vehicle’s sensor suite, alongside existing technologies, ensuring robust sensing redundancy and increasing overall system reliability. The recent launch of the LeddarTM Pixell, a 3D solid-state LiDAR cocoon solution, specially designed for autonomous vehicles such as shuttles, robotaxis, commercial and delivery vehicles, is enabling best-in-class safety through enhanced detection and robustness.

Building on that premise and understanding that in order for LiDAR technology to become ubiquitous, a network of partners needed to be developed in order to support innovation and to provide a comprehensive environment where innovation and collaboration ensured that customers have the support and solutions required in order to bring their project concepts to fruition. From this need, the Leddar Ecosystem was born.

Developed over time as a partnership of leading-edge suppliers who have joined forces as the Leddar Ecosystem with the shared goal to take LiDAR technology to market faster and more efficiently. Ecosystem partners all have a deep-rooted knowledge of the needs of the market and each supplier in the system provides best in class solutions that cover every aspect of LiDAR integration. This means that customers will find solutions within the ecosystem for every area of their product development, confident that the partners within the Leddar Ecosystem are the absolute Best in Class within their niche.

As more and more sensors are deployed in a variety of autonomous vehicles, many aspects of the driving experience need to be considered. Indeed ADAS vehicles bring with them a unique set of challenges that are distinctive to the technology. One company within the Leddar Ecosystem that has been proactive in its research and product development is dlhBOWLES.

A global supplier of intelligent washer systems, dlhBOWLES specializes in vertically integrated engineered plastic innovations and automotive fluid management assemblies. They build quality into every phase of development and operate multiple manufacturing and distribution locations. Furthering their experience from 50 years as a tier-one supplier, dlhBOWLES first debuted its sensor cleaning application on the 2012 Ford F-150 Raptor front camera cleaning system. dlhBOWLES cumulates its patented fluidic nozzle technology, connectors, tubing, integrated check valves, and attachment options with strategically enhanced spray patterns for a complete system.

Foreign materials like dirt, road salt, slush, snow, and many other weather or environment-related materials can cause lens obstruction that will lead to degraded sensor performance or render the sensor nonfunctional. Any vehicle using a camera system needs a clear, unobstructed view in order to function correctly and ensure safety. Any apprehension the typical driver may experience in their vehicle today will influence their faith in tomorrow’s AV. Ensuring that sensors are poised and prepared for every eventuality will help to eliminate any consumer frustration when using driver-assist features today. It will also be vital when those sensors become the vehicle’s primary means of navigating complex road situations safely.

Being a part of the Leddar EcoSystem means that customers have the elements that they need to ensure a faster, safer path to high-volume commercial deployments. By working hand in glove, to develop real-world solutions built on our combined technologies, LeddarTech, and dlhBowles and able to demonstrate how our solutions work together to solve the problems faced by lens obstruction.

LeddarTech, dlhBOWLES and the other select members of the Leddar Ecosystem share a common goal. In the words of Heinz Oyrer, Strategic Partnerships Director at LeddarTech, “An ecosystem collaboration – partnering, not just a vendor, towards a tailored business relationship based on mutual trust, openness, and shared risk and reward that yields a competitive advantage – of leading top-tier automotive suppliers is instrumental in the success of emerging LiDAR solutions in the future automotive industry.” To that end, the Leddar Ecosystem partners will continue to support their customers.

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General Motors Wants Self-Driving Cars to Lose the Steering Wheel

No Hands! General Motors has a bold plan for testing its self-driving cars: rip out the steering wheel and let them roam on public streets. The company is currently petitioning the U.S. National Highway Traffic Safety Administration (NHTSA) for permission to begin the test, according to Reuters. And while the company seems convinced that the… Continue reading General Motors Wants Self-Driving Cars to Lose the Steering Wheel

@Ford: Over the River or Through the Woods, Ford Ranger Breadcrumbs Tech Helps Off-Road Drivers Find Their Way Back

About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility… Continue reading @Ford: Over the River or Through the Woods, Ford Ranger Breadcrumbs Tech Helps Off-Road Drivers Find Their Way Back

December 10th, 2019 Press release LeddarTech Partners with First Sensor to Acceler…

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LeddarTech Partners with First Sensor to Accelerate LiDAR Deployment for Advanced Driver Assistance Systems and Autonomous Driving Applications

QUEBEC CITY, December 10, 2019— LeddarTech®, an industry leader in providing the most versatile and scalable auto and mobility LiDAR platform, is pleased to announce a strategic collaboration with First Sensor AG, a leading developer of advanced sensor solutions that is also now joining the Leddar Ecosystem™.

LeddarTech, with the support of First Sensor and other industry leaders, is developing the only open and comprehensive LiDAR platform option for OEMs and Tier1s. The platform provides the following benefits:

A more complete and comprehensive set of solutions that addresses the requirements of OEMs and Tier1s;
Common architectures as well as standardized components that ensure lower risk, improved production volume scalability, cost optimization and flexibility to address multiple LiDAR applications;
A scalable platform roadmap ensuring increased performance and cost optimization;
The ability to leverage leading and complementary IP, expertise, and support from technology leaders.

Overall, these benefits will increase the success for LeddarTech customers and provide the safest, most viable path to volume deployment for ADAS & AD applications.

LeddarTech and First Sensor will initiate this collaboration with the development of a LiDAR Evaluation Kit, demonstrating a technical concept in a working LiDAR and creating a tool for Tier 1s and system integrators to develop their own LiDAR based on LeddarEngine technology, First Sensor APDs, and additional ecosystem partners’ technologies, products, and services. The evaluation kit will be primarily targeting automotive front LiDAR applications for high-speed highway driving such as Highway Pilot and Traffic Jam Assist.

“We are delighted to partner with First Sensor, one of the world’s leading developers and producers of chips, components, sensors, and sensor systems as a strategic partner” stated Michael Poulin, Vice-President, Product Management at LeddarTech. “First Sensor, LeddarTech and other select members, working synergistically as part of the Leddar Ecosystem, will provide increased value to our customers.”

“Our commitment is to design and develop market matching automotive-quality LiDAR solutions, and the opportunity to collaborate with LeddarTech is one that will really enable us to advance the autonomous driving space,” said Dr. Marc Schillgalies, VP Development, First Sensor AG. “Autonomous driving is a market that’s evolving on a daily basis and, with LeddarTech, we’re developing next-generation technologies to power these technologies for OEMs for many years to come.”

About LeddarTech®

Additional information about LeddarTech is accessible at www.LeddarTech.com, and on LinkedIn, Twitter, Facebook, and YouTube.

About First Sensor AG
Founded as a technology start-up in the early 1990s, today, First Sensor is a global player in sensor technology. Based on the company’s know-how in chip design and production as well as microelectronic packaging, First Sensor develops standard sensors and custom sensor solutions in the fields of photonics, pressure, and advanced electronics. These solutions serve the ever-growing demand for advanced sensing applications in the Industrial, Medical, and Mobility markets. First Sensor’s strength in designing sensors for light detection and ranging (LiDAR) systems is also fueling the next generation of mobility solutions, contributing in particular to the latest autonomous vehicle applications through adaptive cruise control, collision avoidance, and more. First Sensor has been listed on the Frankfurt Stock Exchange since 1999 [Prime Standard Ι WKN: 720190 Ι ISIN DE0007201907 Ι SIS]. Further information: www.first-sensor.com.

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