Tag: Ford

German FAZ: Ford writes off $19.5 billion and realigns electric car production010351

Ford is making a U-turn in its electric car strategy, writing off $19.5 billion and discontinuing several electric models. “Instead of spending billions more on big electric cars that no longer have a path to profitability, we’re investing that money in areas with higher returns,” said Andrew Frick, head of Ford’s combustion engine and electric… Continue reading German FAZ: Ford writes off $19.5 billion and realigns electric car production010351

Ford Gives Up, Adds Gas Generator to Its Electric Pickup Truck

Bill Pugliano / Getty Images What’s the only thing sadder than a car company giving up on all-electric vehicles in 2025? Try Ford’s new all-electric pickup, powered by a gas generator on the side. According to TechCrunch, that’s exactly the direction Ford has decided to go with its next-generation of pickup trucks. On Monday, the… Continue reading Ford Gives Up, Adds Gas Generator to Its Electric Pickup Truck

Ford is starting a battery storage business to power data centers and the grid

Image Credits:Ford Amid Ford’s shift away from making large electric vehicles, the automaker is adding a new product line to find a home for its batteries. Ford said Monday that instead of scuttling plans to build the batteries for those vehicles, it will pivot that capacity into a new battery storage business. Those storage systems, which will use cheaper lithium iron… Continue reading Ford is starting a battery storage business to power data centers and the grid

Ex-Guard Launches Extreme-Duty Front-End Protection with Grille Guard for the RAM® 2500 and 3500 Pickup Trucks

DES MOINES, Iowa, Dec. 16, 2025 /PRNewswire/ — Ex-Guard continues to expand its line of extreme-duty front-end protection with the release of a new Ram Grille Guard engineered for 2010 and newer RAM 2500 and 3500 trucks. Designed for drivers seeking a powerful Ram 2500 Grille Guard, Ram 3500 Grille Guard, or an extreme-duty Pickup Truck Grille… Continue reading Ex-Guard Launches Extreme-Duty Front-End Protection with Grille Guard for the RAM® 2500 and 3500 Pickup Trucks

Ford takes $19.5bn hit amid electric vehicle retreat as Trump policies bite

A cab of a model of the F-150 Lightning electric pickup on the assembly line at the Ford Rouge center in Dearborn, Michigan. Photograph: Rebecca Cook/Reuters View image in fullscreen A cab of a model of the F-150 Lightning electric pickup on the assembly line at the Ford Rouge center in Dearborn, Michigan. Photograph: Rebecca… Continue reading Ford takes $19.5bn hit amid electric vehicle retreat as Trump policies bite

German Manager Magazine: Ford: Group completes 180-degree turnaround and writes off $19.5 billion004598

ford is making a U-turn in its electric car strategy, writing off $19.5 billion and discontinuing several electric models. The US car manufacturer announced this on Monday. Investors reacted calmly to the radical shift in strategy: the company’s shares were recently slightly higher. The write-downs of almost $20 billion are among the largest write-downs ever… Continue reading German Manager Magazine: Ford: Group completes 180-degree turnaround and writes off $19.5 billion004598

German Manager Magazine: Ford: Traditional US company cancels electric models and writes off billions of dollars004597

ford is making a U-turn in its electric car strategy, writing off $19.5 billion and discontinuing several electric models. “Instead of spending billions more on big electric cars that no longer have a path to profitability, we’re investing that money in areas with higher returns,” said Andrew Frick, head of Ford’s combustion engine and electric… Continue reading German Manager Magazine: Ford: Traditional US company cancels electric models and writes off billions of dollars004597

Ford Kills the All-Electric F-150 as It Rethinks Its EV Ambitions

Ford is once again shifting its electric vehicle manufacturing plans, a response to a year that’s been tough for the powertrain technology that’s still making waves overseas but has seen domestic government support cut and customer enthusiasm weaken. Instead of planning to make enough electric vehicles to account for 40 percent of global sales by… Continue reading Ford Kills the All-Electric F-150 as It Rethinks Its EV Ambitions