@Ford: Ford’s $5B Bet on America: Innovation Meets Efficiency in New EV Platform, Assembly Process and Midsize Truck

LOUISVILLE, Ky.–(BUSINESS WIRE)–Ford Motor Company is once again taking a revolutionary leap forward in engineering and manufacturing to bring a new family of affordable, high-quality electric vehicles within reach for millions around the world. The new Ford Universal EV Platform and Ford Universal EV Production System introduced today were born from a team that combines… Continue reading @Ford: Ford’s $5B Bet on America: Innovation Meets Efficiency in New EV Platform, Assembly Process and Midsize Truck

Ford to launch new range of affordable EVs starting in 2027

Ford will launch a new range of affordable electric cars based on a new EV platform and created with a new “revolutionary” process. Claimed to be as revolutionary for the company as the arrival of the Model T, the Universal EV Platform – created during a three-year skunkworks project – will be first used for… Continue reading Ford to launch new range of affordable EVs starting in 2027

TechCrunch Mobility: The triple punch headed for automakers

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! I took a tour through a few 10Q reports this week to get a sense of how EV makers like Rivian and Lucid… Continue reading TechCrunch Mobility: The triple punch headed for automakers

Ford is betting the future on smaller EV batteries

Transportation It will mean less range but also cheaper batteries. It will mean less range but also cheaper batteries. by Andrew J. Hawkins Aug 11, 2025, 4:15 PM UTC Andrew J. Hawkins is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York… Continue reading Ford is betting the future on smaller EV batteries

Ford Plans $30,000 Midsize Electric Pickup for 2027, Built on New Universal Platform: Yahoo Finance

According to Yahoo Finance, Ford has announced plans to launch a midsize four-door electric pickup in 2027 as the first model built on its newly developed Ford Universal Platform. Ford CEO Jim Farley described the initiative as a “Model T” moment, pointing to an all-new production method — the “assembly tree” — that the company… Continue reading Ford Plans $30,000 Midsize Electric Pickup for 2027, Built on New Universal Platform: Yahoo Finance

Ford’s new line of affordable vehicles to start at about $30,000

By Nora Eckert DETROIT (Reuters) -Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals. The new midsize four-door pickup will be assembled… Continue reading Ford’s new line of affordable vehicles to start at about $30,000

Ford reveals breakthrough process for lower priced EVs

Transportation The Blue Oval is betting its future on a new “universal” vehicle platform and manufacturing process that will require more automation and fewer workers. The Blue Oval is betting its future on a new “universal” vehicle platform and manufacturing process that will require more automation and fewer workers. by Andrew J. Hawkins Aug 11,… Continue reading Ford reveals breakthrough process for lower priced EVs

TRESemmé Helps You Rally in a Spritz with New Get TF Out of Bed Campaign

Thanks to the brand’s A-List Collection Dry Texturizing Spray—and the ultimate party collab with Eventbrite—a bad hair day (or bedhead) is never an excuse to ditch a night out HOBOKEN, N.J., Aug. 11, 2025 /PRNewswire/ — Hey you — yes, you! Hate to break it to you, but doomscrolling on your phone is the absolute *worst*… Continue reading TRESemmé Helps You Rally in a Spritz with New Get TF Out of Bed Campaign

@niche: THE UGLY REALITY FACING DETROIT.003997

By Peter M. DeLorenzo Detroit. I’m always amazed (not) when mainstream journalists stumble upon some detail of the auto business that fascinates them. In this case, a friend and former advertising colleague passed along a feature article in The Washington Post that ran last fall, a story that has even more resonance today. The two-part headline? “More Americans… Continue reading @niche: THE UGLY REALITY FACING DETROIT.003997