Tag: Mobility

Lyft buys UK start-up Blue Vision on road to robo taxis

Lyft buys UK start-up Blue Vision on road to robo taxis  Financial Times Lyft buys an AR company to bolster its self-driving car efforts  Engadget Lyft unveils a new self-driving car and acquires an AR startup to help it build maps  The Verge Uber rival Lyft buys London start-up to boost driverless car plans  Telegraph.co.uk Full coverage Go to… Continue reading Lyft buys UK start-up Blue Vision on road to robo taxis

Daimler awards international media account to the Omnicom Media Group

Oct 23, 2018

Decision taken on global pitch for new media agency All Daimler divisions supported by one and the same agency Company's digital transformation on next level in marketing communications, too Stronger focus on digital media activities in future Stuttgart. Daimler AG has awarded its global media account to the Omnicom Media Group. The Omnicom Media Group is one of the largest and most renowned agency groups in the media sector worldwide. The processes in the area of marketing communications are being redefined in the course of the Group's digital transformation process and its evolution into an integrated and fully interconnected mobility provider.
“In the Omnicom Media Group we are delighted to have a top-calibre partner at our side for our global media activities. Daimler is one of the world's largest advertiser, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand, making it a highly attractive international account”, said Natanael Sijanta, Director Marketing Communication Mercedes-Benz Cars. “Our goal is to be the global digital champion in automotive marketing. We aim to fully reorganise our processes and our basis for decision-making in marketing and to address our customers worldwide in a personalised manner with content which is specifically of relevance to them. We have already established a global network of experts for this purpose: our three creative hubs for Europe, the USA and China are producing creative and brand-defining communicative content with great success. Since 1 July, 'Publicis Emil' has been supporting the digital transformation process in around 40 markets as our international network agency. Together we are establishing a globally consistent brand image across all communication channels. In the Omnicom Media Group we now have a media partner on board which will have a further key strategic role in our agency vision and which will be crucial in shaping our digital performance.”
The pitch focused first and foremost on shaping the digital transformation process in the media area. The aim is to address customers and potential customers of the brand in an even more precise and individual manner by means of data-based and personalised digital marketing and to make more effective use of media data, for example. Beyond this, we will also have a means of optimising our own content and distribution activities. By pooling our global media activities we will additionally achieve increased efficiency across all channels. The Omnicom Media Group will be responsible as of 1st January 2019 for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services).
In its search for a partner for the digital transformation process in marketing, Mercedes Benz opted back in February 2018 to collaborate with Publicis and the customized agency “Publicis Emil” which has been established specifically for this purpose. Along with the local adaptation of the global and regional Mercedes-Benz campaigns in around 40 markets, the focus of the cooperation is on increasing synergies for a more consistent presentation of the Mercedes-Benz brand on the digital platforms, accompanied by stronger harmonisation and the ongoing optimisation of central and local digital content on all channels.
Fair and transparent selection process
Selection of the new agency was made on the basis of a standardised, uniform process involving all participating regions. In order to guarantee a fair and transparent process, Daimler's internal Pitch Team was supported by Accenture Media Management. The agency services presented were assessed according to uniform criteria and collated to form an overall result with the aid of a predetermined weighting key. Throughout the process, Daimler also followed the common guidelines of the World Federation of Advertisers (WFA) and the European Association of Communications Agencies (EACA) on conducting pitches.

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Willem Spelten

Head of international Brand & smart Product Communications

willem.spelten@daimler.com

Tel: +49 (0)711 17-75847

Fax: +49 (0)711 17-79099473

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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Tesla teardown redux, smaller fast chargers, dirty battery manufacturing: Today’s Car News

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Munro & Associates teardown of Tesla Model 3 [Autoline]
A much-publicized Tesla teardown from earlier in the year reveals some lessons and missed opportunities. Battery manufacturing happens to be in places with dirty power sources. And DC fast chargers have the potential to downsize. All this and more on Green Car Reports.

The teardown (disassembly) analysis of a Tesla Model 3 earlier this year reached some conclusions about building this mass-production electric sedan and why its ramp-up has been so difficult. It seems that Tesla chief executive offiicer Elon Musk agrees with some of the points made.

Mercedes-Benz will be looking at real-world use patterns of leased GLC F-Cell hydrogen fuel-cell vehicles as part of a new test trial in Germany.

A new DC fast-charger design can be mounted on a pole, with a small footprint like a Level 2 charger. With reduced installation costs, better efficiency, and the potential for scalability, is it the future of fast charging?

Battery manufacturing itself may have more associated air pollution than previously thought. The problem, according to Bloomberg New Energy Finance, is that battery production is focused in parts of the world with dirty energy generation—including China, Thailand, Germany, and Poland.

Ford has become the first automaker to test autonomous vehicle technology in Washington, D.C.—a clear sales pitch to lawmakers.

And Jaguar looked to guide dogs for help in developing its pedestrian warning sound in the new I-Pace electric crossover.

US self-driving school bus test halted

French-based transport firm Transdev has been ordered to stop an “unlawful” test of a driverless school bus in Florida by US regulators. The regulator said the firm had not been authorised to transport schoolchildren in Florida, and said the test was “irresponsible” and “inappropriate”. Transdev said it would stop the test a week early. The… Continue reading US self-driving school bus test halted

Briefing: Banma Kuaipao rebrands as “Banma Ride-hailing”, secures RMB 300 million

Oct 23, 2018 What happened: Chinese ride-hailing company Banma Kuaipao (斑马快跑) is now rebranded as “Banma Ride-hailing” (斑马网约车). Banma recently completed a new round of funding, raising RMB 300 million from QJY Capital. The company also signed a strategic partnership agreement with Zotye Auto, under which Zotye Auto will provide Banma with new energy and… Continue reading Briefing: Banma Kuaipao rebrands as “Banma Ride-hailing”, secures RMB 300 million

Dyson electric car will be built in Singapore in 2021

Dyson is working to produce its cars with solid state battery technology. This advanced battery chemistry, which uses higher energy density cells that are quicker to charge and store more energy than current liquid cells, is predicted to make it to market in time for the brand’s second car, possibly at the start of the next decade. This would… Continue reading Dyson electric car will be built in Singapore in 2021

Drive.ai Launches Free, On-Demand Ride-Hailing in Arlington

According to Drive.ai, the City of Arlington sees 14 million visitors a year and hosts 100,000 people in its entertainment district during Cowboys and Rangers games. Photo via Drive.ai.  Drive.ai launched its free, on-demand ride-hailing service in Arlington, Texas, Friday, deploying a fleet of autonomous vehicles to be used by the city’s residents and visitors.… Continue reading Drive.ai Launches Free, On-Demand Ride-Hailing in Arlington