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Tag: Strategy
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Automobili Lamborghini and OPPO announce a global strategic partnership. OPPO Find X Automobili Lamborghini Special Edition makes its debut at the Louvre in Paris
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Sant’Agata Bolognese / Paris, June 26, 2018 –The Louvre was the spectacular venue for the announcement of a global partnership between Automobili Lamborghini and Guangdong OPPO Mobile Telecommunications Corp., Ltd. with the presentation of the OPPO Find X Automobili Lamborghini Special Edition. Lamborghini has chosen a leading brand for its first exclusive smartphone partnership. The cooperation will cover a broad range of areas and the two companies will leverage their respective strengths to create co-branded smartphones and related products. The OPPO Find X Automobili Lamborghini Edition has the logo shield of Automobili Lamborghini engraved on the body. Thanks to a special technology a suspended three-dimensional effect is created, no matter from what angle the phone is viewed. The Find X Automobili Lamborghini Edition is equipped with SuperVOOC flash charge, used for the first time in a smartphone. This technology enables the charge power to reach 50W, allowing the smartphone to fully charge in 35 minutes. The packaging and accessories for this special edition have been designed in the same orange and black colors of Lamborghini super sports cars. “With OPPO’s admirable technology capability and design prowess, we look forward to building a broad and strategic partnership,” said Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini. “The launch of the OPPO Find X Automobili Lamborghini Special Edition in Paris marks the beginning of this enterprise.” “OPPO and Lamborghini both share core company values such as the relentless pursuit of perfection in product design and user experience,” said Tony Chen, CEO of OPPO. “We’re excited about the partnership and strongly believe that the synergy in advanced technologies, design philosophies and innovations will help bring to market products that will surprise and delight our customers worldwide.”
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Automobili Lamborghini e OPPO annunciano una partnership strategica
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