Teslas don’t emit any gaseous fumes, but they may soon sound like they do.Since they’re so quiet, new government regulations will require next year that electric cars broadcast an external sound at speeds under 20 mph to warn pedestrians, especially those with limited vision.Some full electrics and hybrids already do this voluntarily, but Tesla only recently added the feature to its Model 3.
Tag: Electric vehicles
Renault Launches Electric Mobility Consulting For Fleets
French manufacturer intends to help businesses to make the right decisions when choosing the electrified drive option. Renault this month announced the launch of a new Mobility Consulting service to support businesses on their path of electrification. The French manufacturer starts advising from a really strong position, having ten years’ expertise in electric vehicles and… Continue reading Renault Launches Electric Mobility Consulting For Fleets
Monday Morning Auto News, Oct 07, 2019
Monday Morning Auto News, Oct 07, 2019
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Move to close training center emerges in midst of GM-UAW contract talks – Freep: Key issues remain on the table between GM and the UAW and one of those is the training center embroiled in part of a federal corruption probe.
Harley struggles to fire up new generation of riders with electric bike debut – CNBC: The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists.
Mercedes-Benz sales soar to record on back of boost from China – FT: Mercedes-Benz sales soar to record on back of boost from China
Swedish EV firm NEVS to sell final new Saab 9-3 this month – Autocar: An unused crash test model from 2013 will be auctioned to raise funds for sustainable mobility res…
1964 Olympic cauldron returns ‘home’ to Saitama Pref. after touring disaster-hit areas – Mainichi: … diameter and weighs approximately 4 metric tons, was created by local metal worker Mannosuke Suzuki and his son Bungo, both now deceased.
Volvo, Geely to merge combustion engine operations – Reuters: Volvo, Geely to merge combustion engine operations Reuters
New Aston Martin Vantage Roadster: first images released – Autocar: V8-powered drop-top will take on the Porsche 911 Cabriolet with over 500bhp and a price tag around…
Analysis: How China is fuelling Volkswagen’s electric dream – Autocar: Volkswagen”s global ID models will be joined by China-only variants Volkswagen”s ambitious EV p…
Jobless claims up around U.S. amid GM strike – The Detroit News: As 46,000 walk picket lines outside GM facilities in 19 states, thousands laid off because of the strike are waiting for a call to return to work.
When harm comes from safety tech, what to do? – Automotive News: More than 800 motorists have lodged complaints about false positive incidents on Nissan Rogues with automated emergency braking systems.
FCA chief cleans up the messes of a legend – Automotive News: When Mike Manley was thrust into the role of CEO of Fiat Chrysler Automobiles in 2018 as his predecessor, Sergio Marchionne, lay dying, the …
V2X might speed progress on the road to autonomy – Automotive News: At the time, only Tesla appeared to be working towards “fake human” driving, by which I mean, relying on cameras/visible spectrum and using artificial …
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Cars fitted with almost a dozen cameras will test the skills of learner drivers under a new smart driving test in Abu Dhabi.In Dubai, the Roads and Transport Authority unveiled a similar version of the driver testing system at Gitex, one of the region’s largest technology events.A new application for booking limousines and Tesla vehicles through Apple and Google stores was also announced by the authority on the opening day of the week-long Gitex event at Dubai World Trade Centre.
Neuron EV Releases Teaser for Second Annual CIIE Exhibition
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Production of new Opel Corsa Starts in Zaragoza
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‘Paltry’ UK car sales deepen industry gloom
Hopes of a big rise in UK car sales in September have been dashed, spreading more gloom about the sector’s health. Sales in what is the industry’s second most important month rose 1.3% from a year earlier, well below the double-digit growth hoped for. In the first nine months of the year, car sales fell… Continue reading ‘Paltry’ UK car sales deepen industry gloom
Tesla Model 3 = 24% of Small & Midsize Luxury Car Sales in USA*
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Published on October 7th, 2019 |
by Zachary Shahan
Tesla Model 3 = 24% of Small & Midsize Luxury Car Sales in USA*
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October 7th, 2019 by Zachary Shahan
The Tesla Model 3 has taken the US luxury car market by storm. When sales soared through the roof in the second half of 2018, making the Model 3 far and away the best selling luxury car in the country and the best selling car car of any type in terms of revenue, fans were excited for the launch of a new era. Critics, on the other hand, saw it as a temporary boom from early reservation holders that would soon be over, then resulting in a crash in Tesla sales, Tesla financials, and the company as a whole.
The core difference between the fans and the critics seems to rest in how these different followers of the company have expected the general public to respond to the Model 3 and its many benefits. Critics apparently expected a “meh” response. Tesla fans, of course, expected that the market could be huge for a car that has better performance and drive quality than a BMW 3 Series, much better tech than an Audi, and a potential cost of ownership of a Camry or Accord (depending on various individual and market circumstances).
At the moment, while the verdict isn’t final, things are looking good for Tesla and Tesla fans. We don’t know precise Tesla Model 3 sales figures in the US, and even educated estimates are very rough estimates until we get more data from Europe and China, but our expectation is that there were between 40,000 and 50,000 deliveries in the US in the third quarter. On the more conservative side, we’ve estimated 43,000 US deliveries. That blows away sales of any other midsize or small luxury car.
The next two charts are interactive charts. You can click through the circles near the top to go from quarter to quarter. Note that these interactive charts do not work well on all phones. In general, they are best viewed on a computer.
Pulling in data from almost all other auto companies, 43,000 third quarter (Q3) deliveries would mean that the Tesla Model 3 accounted for 27% of all small and midsize luxury car sales in the country (note that we are only talking about cars here, not pickup trucks and SUVs).
Based on these figures and earlier estimates, for the first three quarters of the year, the Model 3’s small & midsize luxury car market share was 24%. The model’s weakest quarter was the first quarter, when Tesla finally started shipping cars to Europe and China, and when US consumer demand was lower anyway due to a 50% reduction in the US federal tax credit for Tesla vehicles starting. (Tesla was the first company to deliver 200,000 electric vehicles in the country, which led to a tax credit reduction from $7500 to $3750 on January 1, 2019. On July 1, that went down to $1875. On January 1, 2020, unless Congress changes something — which seems unlikely with the grim reaper running the show and killing everything in sight in the Senate — the tax credit for Tesla buyers will go away completely, while all other automakers will still benefit from the tax credit because they were electrification laggards. I know, it’s odd.)
While a 24% market share — 1 out of every 4 sales in this market — seems wild, the thing that blows the minds of many Tesla Model 3 owners is that anyone is still buying an Audi A4, Volvo S60, BMW 320i, Mercedes C300, etc. These cars and others in this class don’t match up well against the Model 3 in any important way, and they are much worse in several ways. That said, we know the main reasons why Model 3 sales aren’t higher — most consumers aren’t aware of the car, know very little about the car, haven’t driven or ridden in the car, or have negative misinformation in their heads about Tesla and the Model 3.
One thing to keep in mind, especially now that Capital One has published about it, is that the resale values of used luxury car competitors are suffering now that the Model 3 is on the market in full flow. As resale values of these BMW, Mercedes, Audi, Lexus, Acura, and other luxury cars decline, companies that lease them have to raise their leasing prices in order to cover costs — which makes them even less attractive. Consumers who buy these models and see them drop in value so deeply so rapidly are more likely to reconsider their brand allegiance and perhaps jump ship to Tesla.
Where will Tesla and its Model 3 go from here? We’ll keep you updated as more registration data come in from Europe, China, and elsewhere and as the market evolves.
*Tesla reports quarterly sales and does not break them out by country or region. Eventually, we get registration data from Europe, China (educated estimates at least), and Canada and can then make a more solid estimate of US sales for the quarter, as well as monthly sales estimates. However, it’s a bit early for all of that since we don’t have September numbers from most countries yet. Even our data-loving friend and contributor Jose Pontes of EV Volumes didn’t want to venture out too far on a limb and provide an early estimate that he might have to walk back. That said, looking at previous months’ data, September figures from the Netherlands and Norway, and deeper historical data, I feel comfortable estimating Model 3 sales between 40,000 and 50,000 in the US in the third quarter. For this report, I’ve settled on 43,000.
If you’d like to buy a Tesla Model 3 instead of a Camry, Accord, Civic, or Corolla, and you’d also like to get 1,000 miles of free Supercharging in the process, feel free to use my referral code: https://ts.la/zachary63404.
About the Author
Zachary Shahan Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.
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