The Chancellor’s last budget has undoubtedly increased the cost of doing business, putting greater financial pressure on dealers already contending with shifting consumer behaviours, tightening margins, and an evolving technological landscape. The response to these challenges must be swift and strategic. There is a pressing need to find efficiencies across businesses, and technology can support… Continue reading BLOG Dealers must embrace technology and accelerate change
Author: Motor Trader Online News
Motorway multi-channel campaign to bring dealers more premium stock
Motorway has announced its new brand platform and multi-channel campaign which will be rolled out from 21 March. ‘It’s not magic. It’s Motorway’ sees Motorway demonstrate how it strives to make selling effortless for car owners. The campaign aims to bring more premium used car stock to Motorway’s daily auction. James Wilson, COO at Motorway,… Continue reading Motorway multi-channel campaign to bring dealers more premium stock
Motorists seek guidance from dealers on EV use
Motorists are more likely to buy electric cars is dealers can guide them on how to get a charger installed and how to use public charging, according to Startline’s March Used Car Tracker which questioned 302 consumers and 58 dealers. Almost half (46%) of motorists want help getting a charger installed at home as well… Continue reading Motorists seek guidance from dealers on EV use
UK dealers ‘three to five years behind’ US counterparts in data marketing
UK dealers are losing millions in revenues because of inaccurate and out of date customer records. That’s the claim from Auto Data Solutions (ADS) after analysing UK dealer databases and comparing them to their US counterparts. In one recent dealer group database analysis ADS found that 12% of customer plate changes had not been recorded.… Continue reading UK dealers ‘three to five years behind’ US counterparts in data marketing
Dealers can save over £1m each year by embracing automation, says Autofinity
Dealer groups can expect to save over £1m each by embracing automation to streamline their used car online merchandising, says Autofinity. Autofinity’s chief solutions officer Chris Banks led an in-depth analysis to uncover the true price tag of marketing a used vehicle online whilst in stock. The company then liaised with dealer group partners to… Continue reading Dealers can save over £1m each year by embracing automation, says Autofinity
JudgeService identifies ways for dealers to boost customer satisfaction
The most significant boosts in customer satisfaction are achieved by dealers who routinely offer test drives (up 45% to 81%) and make follow-up contact with car buyers (rising 41% to 87%), according to research of over 436,100 customer questionnaires by JudgeService. Showroom sales staff who introduce customers to a manager prompt a satisfaction boost of… Continue reading JudgeService identifies ways for dealers to boost customer satisfaction
Dealer Auction launches retail-ready stock source for dealers
Dealer Auction has launched an all-new retail ready stock source for dealers. This stock is sourced via Dealer Auction’s new overage solution, Make Me an Offer, which allows franchise retailers to automatically list ageing vehicles on the platform while they remain live on Auto Trader. Following the initial pilot phase, there have been over 2,000… Continue reading Dealer Auction launches retail-ready stock source for dealers
Increased AI focus assists dealers with growth
The automotive industry is embracing the use of AI-powered tools to drive retailer growth and enhance customer experience. This includes chatbots from AutoConverse, Auto Trader’s Vehicle Highlights and heycar’s AI-powered search bar. AutoConverse noted a 43% increase in customer conversations with dealer chatbots compared with January 2024 – with a conversion rate of more than… Continue reading Increased AI focus assists dealers with growth
Pinewood to roll-out AI tools for dealers following Seez acquisition
DMS and software firm Pinewood is to accelerate the roll-out of AI tools for dealers following its acquisition of Dubai based Seez software firm due for completion in March. The move was announced yesterday as Pinewood said it was to buy Seez for £33.3m. Lithia said it was supportive of the acquisition and confirmed its… Continue reading Pinewood to roll-out AI tools for dealers following Seez acquisition
Carwow adds digital payment service to dealers
Carwow has launched a free to use payment method for dealers that purchase stock via its daily online auctions to streamline operations and improve customer experience. Launched in partnership with payments company Airwallex, Carwow Wallet processes payments for dealers who purchase used cars from thousands of private sellers via Carwow’s daily online auctions. The service… Continue reading Carwow adds digital payment service to dealers