Mercedes The luxury bet dared by CEO Ola Källenius. (Photo: imago images/Arnulf Hettrich) Shorten supply, increase prices, arouse desire: Mercedes-Benz is fully committed to luxury and even deleted the A-Class from its portfolio in the middle of the decade. For some, this comes as a shock. With the end of the best-selling model with the… Continue reading German Handelsblatt: Comment: Mercedes was never a brand for the masses004548
Author: Handelsblatt in German Online News
German Handelsblatt: Commercial vehicles: Daimler Truck is planning hydrogen trucks with a range of 1000 kilometers004546
Hydrogen truck from Daimler Truck In the transition from the combustion engine to new drives, the manufacturer relies on batteries and fuel cells. (Photo: dpa) Daimler Truck plans to produce hydrogen trucks with a range of around 1000 kilometers. Liquid hydrogen should come into the tanks, which has a higher energy density than gaseous hydrogen… Continue reading German Handelsblatt: Commercial vehicles: Daimler Truck is planning hydrogen trucks with a range of 1000 kilometers004546
German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004545
A-class sedan from Mercedes-Benz From the middle of the decade, the group will no longer build the model series. (Photo: Daimler AG) For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by… Continue reading German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004545
German Handelsblatt: Comment: Mercedes was never a brand for the masses004544
Mercedes The luxury bet dared by CEO Ola Källenius. (Photo: imago images/Arnulf Hettrich) Shorten supply, increase prices, arouse desire: Mercedes-Benz is fully committed to luxury and even deleted the A-Class from its portfolio in the middle of the decade. For some, this comes as a shock. With the end of the best-selling model with the… Continue reading German Handelsblatt: Comment: Mercedes was never a brand for the masses004544
German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004543
A-class sedan from Mercedes-Benz From the middle of the decade, the group will no longer build the model series. (Photo: Daimler AG) For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by… Continue reading German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004543
German Handelsblatt: Luxury strategy: too unprofitable, too European: Mercedes wants to take the A class out of the range004542
A-class sedan from Mercedes-Benz From the middle of the decade, the group will no longer build the model series. (Photo: Daimler AG) For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by… Continue reading German Handelsblatt: Luxury strategy: too unprofitable, too European: Mercedes wants to take the A class out of the range004542
German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004541
For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the star was later able to console itself by selling more cars than arch-rival BMW. In order to permanently dominate the premium league, Mercedes expanded its model range to more than 40… Continue reading German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004541
German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004538
For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the star was later able to console itself by selling more cars than arch-rival BMW. In order to permanently dominate the premium league, Mercedes expanded its model range to more than 40… Continue reading German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004538
German Handelsblatt: Car manufacturer: Former BMW manager again accused of bribery004536
BMW headquarters in Munich The former manager is in custody. (Photo: dpa) The Munich public prosecutor’s office has brought two further charges of breach of trust and bribery against a former BMW manager. “The man is said to have given preference to companies when awarding contracts between 2007 and 2017 and received a total of… Continue reading German Handelsblatt: Car manufacturer: Former BMW manager again accused of bribery004536
German Handelsblatt: Commercial vehicles: Daimler Trucks are sold out – customers pay higher prices004535
Production at Daimler Truck The world’s largest truck manufacturer has been independent of the former parent company Daimler since 2021. (Photo: dpa) If you want to know how the world economy is doing, you can see a lot in the sales figures for trucks. Because little can be saved more easily in an imminent downturn… Continue reading German Handelsblatt: Commercial vehicles: Daimler Trucks are sold out – customers pay higher prices004535