Tesla, a company that prides itself on not advertising, is in the midst of a serious marketing effort. In doing so it’s exploiting employees, attacking shareholders, and retaining outside strategy firms to help it advertise. It’s running these ads not to boost its falling sales, but rather to advocate for another unprecedented award for its… Continue reading The way Tesla is marketing Elon Musk’s $1 trillion stock award is straight up crazy
Author: Electrek Newsfeed
Toyota’s new ultra-luxe brand will outshine Lexus
Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. The Toyota Century evolves into an ultra-luxe brand Since it launched its first vehicle in 1989, the LS 400, Lexus has become one of the largest… Continue reading Toyota’s new ultra-luxe brand will outshine Lexus
Tesla investing in xAI: the good, the bad, the ugly
While Tesla shareholders are focused on giving Elon Musk a huge CEO compensation package, there’s a potentially even more impactful proposal that is sneaking through: Tesla investing in Musk’s xAI. Here are the pros and cons of this controversial proposal. Tesla Shareholder Proposal to invest in xAI For those unaware, xAI is Elon Musk’s private… Continue reading Tesla investing in xAI: the good, the bad, the ugly
Honda’s electric SUV crushed it in August with incentives topping $12,000
Honda’s electric SUV was the third most popular EV in the US in August, behind the Tesla Model Y and Model 3. Offering over $12,000 in average incentives, the Honda Prologue scored big as buyers rushed to claim the federal EV tax credit. Honda Prologue registrations surge with huge incentives As the $7,500 credit expired… Continue reading Honda’s electric SUV crushed it in August with incentives topping $12,000
Tesla brings back ‘Mad Max’ ‘Full Self-Driving’ mode that ignores speed limits
Tesla has brought back its ‘Mad Max’ mode for its ‘Full Self-Driving (Supervised) that ignores speed limits amid several regulatory investigations into Tesla’s system being dangerous. Between wrongful death lawsuits from customers and pressure from regulators, including the California DMV and NHTSA, one would think that Tesla would be more careful about its communications regarding… Continue reading Tesla brings back ‘Mad Max’ ‘Full Self-Driving’ mode that ignores speed limits
Tesla Chair says no one talking about people they are hiring, but can’t name any
Tesla’s Chairwoman Robyn Denholm complains that everyone is talking about the high-profile departures at the automaker, but no one is talking about the people they are hiring. Can she name one? Literally, name just one. At Electrek, we have been closely reporting on the talent exodus at Tesla. The issue has been ongoing for a… Continue reading Tesla Chair says no one talking about people they are hiring, but can’t name any
The Honda Prologue scored big in August with incentives of over $12,000
Honda’s electric SUV was the third most popular EV in the US in August, behind the Tesla Model Y and Model 3. Offering over $12,000 in average incentives, the Honda Prologue scored big as buyers rushed to claim the federal EV tax credit. Honda Prologue registrations surge with huge incentives As the $7,500 credit expired… Continue reading The Honda Prologue scored big in August with incentives of over $12,000
Toyota lands $20 million to bring this pint-sized EV with a solar roof to life
Toyota’s smallest electric vehicle might actually hit the road. Thanks to new funding from the UK government, Toyota is one step closer to turning this pint-sized EV with a solar roof into a reality. The Toyota FT-Me is a micro EV with a solar roof It may be only 2.5 meters (98″) long, but Toyota… Continue reading Toyota lands $20 million to bring this pint-sized EV with a solar roof to life
Waymo is expanding to London with public robotaxi rides coming soon
Fully autonomous technology developer Waymo continues to expand the reach of its test fleet as well as bona fide customer rides without a driver present. This morning, Waymo shared plans to expand across the pond to London, with public robotaxi rides expected sooner than you might think. 2025 has already been a notable year for… Continue reading Waymo is expanding to London with public robotaxi rides coming soon
Tesla is finally running TV ads, but they are not for its electric cars
Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 trillion. As a company, under Elon Musk’s leadership, Tesla has famously been against advertising. The CEO is even on the record… Continue reading Tesla is finally running TV ads, but they are not for its electric cars