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Ferrari stock target raised by nearly 40 percent as SocGen says firm now has a better plan

CNBC

Ferrari's renewed focus on high-end clients is a “game changer” for its valuation said Societe Generale on Wednesday, as the French bank raised its price target for the stock by almost 40 percent.

Italy's most famous supercar maker first listed on the New York Stock exchange in October 2015 with an Initial Public Offering (IPO) price of $52. At Tuesday's close the stock was worth $128.95.

After long questioning the stock's value, the bank said they have now changed their mind, upping their price target for the luxury car manufacturer of $130 from $94 and shifting their recommendation from “Sell” to “Hold”.

“The facts have changed and so we have changed our mind on Ferrari,” read the note penned by equity analyst Stephen Reitman.

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Reitman argued that Ferrari's initial plan to reach its 2022 sales target by turning to the SUV market would be difficult because of widespread competition. He added that any “dash for growth” could risk damaging the brand's exclusivity.

That strategy was put in place by former CEO Sergio Marchionne who died in July this year following surgery. His successor, Louis Camilleri, updated markets in September with a new earnings target range for 2022 of between 1.8 and 2 billion euros ($2.1 -2.3bn).

That represented a slight pull back from Marchionne's 2-billion-euro figure, but Reitman said that while the target numbers were largely unaltered, the company strategy has now changed.

“The new mid-term plan broadly repeats the key financial objectives laid out in February, but the way Ferrari plans to achieve them appears to have fundamentally altered,” he said.

Ferrari unveiled two new car models on September 18 2018. They are titled the Monza SP1 and Monza SP2.

The analyst said Ferrari has doubled-down on high end customers after it debuted two brand new road cars, the Ferrari Monza SP1 and SP2 last month.

Ferrari have said that the latest models are part of a limited series called “Icona.” The name has been chosen to reference the firms famous racing cars of the 1950's. The cars will retail at a starting price of 1.6 million euros.

Ferrari said the limited edition would run to a maximum of 499 cars but that there will be further model releases as part of the Icona range.

On plans for an SUV release, Ferrari have now pushed back the release date by two years to 2022. Reitman described the change of strategy as a “game-changer” for the firm.

Societe Generale added that Ferrrai's fundamentals ought now to be valued somewhere between the weighted average of the European luxury goods sector and the French high fashion luxury goods manufacturer, Hermes.

Scott Keogh named head of Volkswagen Group of America

Scott Keogh, head of Audi of America, was named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region. Keogh, who joined Audi in 2006, will succeed Hinrich J. Woebcken, who led the successful transformation of Volkswagen in North America. Woebcken will remain with… Continue reading Scott Keogh named head of Volkswagen Group of America

VW taps top Audi executive to run US operations

David Paul Morris | Bloomberg | Getty Images
Scott Keogh, in San Francisco, California, Sept. 18, 2018.

Volkswagen is hoping to replicate the success it has seen at Audi of America with the appointment of a new CEO at Volkswagen Group of America.

Scott Keogh, who has served as president of Audi's U.S. division since June of 2012, will become CEO of the Volkswagen Group of America starting Nov. 1. He will replace Hinrich Woebcken, who has overseen VW's North American operations for the last two and a half years.

For Volkswagen, the move is the latest effort to grow a brand that has struggled in the U.S. for a variety of reasons over the last 20 years. Between 2000 and 2014, the German automaker lagged in the U.S. due to a lack of sport utility and crossover models, which became more popular with American buyers. Sales plunged after 2014 when the company admitted to rigging the emissions on diesel vehicles.

The low point for the brand came in September 2015 when Volkswagen of America President Michael Horn took the stage at an event in New York and addressed the scandal saying, “We totally screwed up.” By early 2016, Horn had resigned and Woebcken replaced him as head of VW in the U.S.. While he and Volkswagen have stabilized the brand, it has a less than 2 percent market share in the U.S.

For Keogh, the challenge is pushing the German brand to do more in the world's second largest auto market. VW's U.S. sales were up 5.2 percent last year while the market overall was down 1.8 percent.

The brand is starting to roll out SUVs and crossovers, which should help sales, but Keogh knows VW can go further. Under his leadership, Audi's U.S. sales climbed 62 percent.

“Scott Keogh, who led Audi to excellence in the U.S., will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America,” said Dr. Herbert Diess, CEO of Volkswagen AG.

Woebcken will remain with Volkswagen as a consultant. Meanwhile, Mark Del Rosso, president and CEO of Bentley Motors, Inc. Americas will move into Keogh's position running Audi of America.

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Stricter CO2 requirements of the EU, more diesel driving bans: Where the car industry now meets the climate protection club

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Dispute about diesel retrofitting gains in severity: SPD threatens BMW, VW and Co with 5000 Euro penalty per diesel car

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Audi A1 production starts at SEAT in Martorell

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Germany to unveil battery cell consortium on Nov. 13 – Tagesspiegel

BERLIN (Reuters) – Germany’s economy minister will present plans on Nov. 13 for a consortium to set up a battery cell factory in Germany, supported by 1 billion euros ($1.15 billion) of government financing, German daily Tagesspiegel reported. The consortium is to include Germany’s Varta Microbattery and Ford’s German unit Ford-Werke GmbH, the paper said… Continue reading Germany to unveil battery cell consortium on Nov. 13 – Tagesspiegel