Official Press Release – Page 28955 – I wish I had more to offer

New works council at A-Kaiser agreed to reduce temporary work

24.10.2018 Ι Every year, five percent less temporary workers. This has been enforced by the works council at the automotive supplier A-Kaiser in Lower Bavaria Aicha by company agreement. Eleven temporary workers have just been taken over. Eleven temporary workers have just been taken over by the automotive supplier A-Kaiser in the Lower Bavarian town… Continue reading New works council at A-Kaiser agreed to reduce temporary work

Proud brand, strong news, steep rise

*/ ]]> After 27 years at Peugeot and Citroën joined Opel: Xavier Duchemin has been Managing Director Sales, Aftersales and Marketing since August 2018. “Our portfolio is very attractive – that’s the key to selling more cars.” Mr Duchemin, after 27 years with Citroën and Peugeot, you are now Head of Sales and Marketing at… Continue reading Proud brand, strong news, steep rise

Volvo Cars Tech Fund invests in electric car charging company FreeWire

Volvo Cars Tech Fund invests in electric car charging company FreeWire Volvo Cars has acquired a stake in electric car charging company FreeWire Technologies via the Volvo Cars Tech Fund, deepening the company’s commitment to a fully electric future. While Volvo Cars’s electrification strategy does not envision direct ownership of charging or service… Continue reading Volvo Cars Tech Fund invests in electric car charging company FreeWire

Aston Martin opens first overseas design studio in China

Published: Oct 24, 2018

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Neil Allison

The iconic producer of hand-crafted luxury sports cars, Aston Martin Lagonda (AML), today announced the opening of a brand new design studio in Shanghai.

24 October 2018, Shanghai, China: The iconic producer of hand-crafted luxury sports cars, Aston Martin Lagonda (AML), today announced the opening of a brand new design studio in Shanghai.
The British brand’s first design studio to be located outside of the UK, the ‘Aston Martin Lagonda Creative Lab, NICE 2035’ is a partnership with Tongji University in Shanghai, one of the world’s leading universities for the study of design and innovation.
Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer commented: “The Chinese market is incredibly important to the future success of Aston Martin. Collaborating with industry leaders and talented students at Tongji University will allow us to have a deeper understanding of the trends in China, ensuring we are focused on the needs of our Chinese customers.
“The first project of the new studio will be a collaboration on future interior designs for our sports cars and our first SUV, which will be launching in 2019.”
Speaking at the opening of the design studio in Shanghai, Dean and Professor of the Tongji University College of Design and Innovation, Professor LOU Yongqi said: ”I am sure this unique design studio has the potential to produce some truly inspirational ideas by combining the history of two century old organisations, in the culture rich city of Shanghai.”
President of Aston Martin China, Mr. Peng Mingshan said: ”Shanghai is one of the world’s most energetic and vibrant cities, a real hub for technology, art and design. The Yangpu District is full of world-class universities and institutions, an ideal location to set up Aston Martin’s first overseas design studio.”
Reichman, who became a visiting professor of the university, delivered his first lecture to over 100 students sharing his knowledge on the importance of beauty in design.

BMW Group enlists KPIT and TTTech as software development partners for autonomous driving. Strong partnerships serve as enablers for Autonomous Driving Platform.

In teaming up with KPIT and TTTech, the BMW Group has chosen software partners with a global footprint and proven expertise in the development of both software platforms and autonomous driving technologies. The partners will be able to assist with rolling out the software stack within the Autonomous Driving Platform to third parties, thereby facilitating… Continue reading BMW Group enlists KPIT and TTTech as software development partners for autonomous driving. Strong partnerships serve as enablers for Autonomous Driving Platform.

Mercedes-Benz Procurement scouting for suppliers in Korea

Seoul: Mercedes-Benz Cars procurement seeks direct contact with the trendsetters of consumer electronics with a focus on innovative ideas at the Korea Electronics Show (KES). The four-day show is the leading electronics- and IT event in Asia. Tomorrow’s technologies are presented at the KES, one would not expect in the automotive industry immediately. Mercedes-Benz Cars… Continue reading Mercedes-Benz Procurement scouting for suppliers in Korea

Ford Reorganizes Asia Pacific Markets to Strengthen Performance; Establishes Stand-Alone China Business

As Ford Motor Company repositions its global business for long-term success, China is elevated as a stand-alone business unit, reporting directly to global headquarters Anning Chen returns to Ford and is named president and CEO of Ford China, a newly-created position focused on leading China’s turnaround plan, reporting to Jim Farley, president global markets Peter… Continue reading Ford Reorganizes Asia Pacific Markets to Strengthen Performance; Establishes Stand-Alone China Business

Daimler awards international media account to the Omnicom Media Group

Oct 23, 2018

Decision taken on global pitch for new media agency All Daimler divisions supported by one and the same agency Company's digital transformation on next level in marketing communications, too Stronger focus on digital media activities in future Stuttgart. Daimler AG has awarded its global media account to the Omnicom Media Group. The Omnicom Media Group is one of the largest and most renowned agency groups in the media sector worldwide. The processes in the area of marketing communications are being redefined in the course of the Group's digital transformation process and its evolution into an integrated and fully interconnected mobility provider.
“In the Omnicom Media Group we are delighted to have a top-calibre partner at our side for our global media activities. Daimler is one of the world's largest advertiser, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand, making it a highly attractive international account”, said Natanael Sijanta, Director Marketing Communication Mercedes-Benz Cars. “Our goal is to be the global digital champion in automotive marketing. We aim to fully reorganise our processes and our basis for decision-making in marketing and to address our customers worldwide in a personalised manner with content which is specifically of relevance to them. We have already established a global network of experts for this purpose: our three creative hubs for Europe, the USA and China are producing creative and brand-defining communicative content with great success. Since 1 July, 'Publicis Emil' has been supporting the digital transformation process in around 40 markets as our international network agency. Together we are establishing a globally consistent brand image across all communication channels. In the Omnicom Media Group we now have a media partner on board which will have a further key strategic role in our agency vision and which will be crucial in shaping our digital performance.”
The pitch focused first and foremost on shaping the digital transformation process in the media area. The aim is to address customers and potential customers of the brand in an even more precise and individual manner by means of data-based and personalised digital marketing and to make more effective use of media data, for example. Beyond this, we will also have a means of optimising our own content and distribution activities. By pooling our global media activities we will additionally achieve increased efficiency across all channels. The Omnicom Media Group will be responsible as of 1st January 2019 for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services).
In its search for a partner for the digital transformation process in marketing, Mercedes Benz opted back in February 2018 to collaborate with Publicis and the customized agency “Publicis Emil” which has been established specifically for this purpose. Along with the local adaptation of the global and regional Mercedes-Benz campaigns in around 40 markets, the focus of the cooperation is on increasing synergies for a more consistent presentation of the Mercedes-Benz brand on the digital platforms, accompanied by stronger harmonisation and the ongoing optimisation of central and local digital content on all channels.
Fair and transparent selection process
Selection of the new agency was made on the basis of a standardised, uniform process involving all participating regions. In order to guarantee a fair and transparent process, Daimler's internal Pitch Team was supported by Accenture Media Management. The agency services presented were assessed according to uniform criteria and collated to form an overall result with the aid of a predetermined weighting key. Throughout the process, Daimler also followed the common guidelines of the World Federation of Advertisers (WFA) and the European Association of Communications Agencies (EACA) on conducting pitches.

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Willem Spelten

Head of international Brand & smart Product Communications

willem.spelten@daimler.com

Tel: +49 (0)711 17-75847

Fax: +49 (0)711 17-79099473

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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BMW Group expands technical campaign

BMW Group expands technical campaign Munich. Internal BMW Group investigations have revealed that in the case of some diesel vehicles glycol-leakage from the EGR- (Exhaust-Gas-Recirculation-) Cooler can occur. In combination with typical soot deposits and the high temperatures normally present in the EGR module this might result in smoldering particles. This could lead in very… Continue reading BMW Group expands technical campaign

Revenues of €11.5 billion in the third quarter of 2018

Group registrations increased by 2.9%, including Jinbei and Huasong brands since January 1, 2018. On an equivalent scope to 2017, Groupe Renault sales decreased by 1.7% in a global market that fell by 2.4%. Group revenues amounted to €11,484 million1-2 in the quarter (-6.0%). At constant exchange rates and perimeter3, the decrease would have been… Continue reading Revenues of €11.5 billion in the third quarter of 2018