There are around nine million Pakistanis who have left their homeland in search of employment and each month they send money home – as much as $1.9 billion in total every 30 days.
Around 82 percent of money that is sent back to Pakistan comes from just five countries – Saudi Arabia, the United States, the United Kingdom. Malaysia and the United Arab Emirates.
One of Careem’s biggest markets is Pakistan, but many of the Careem Captains working in other countries – notable here in the UAE – are also Pakistani. So, we invited 50 Pakistani Captains working in Dubai to meet with Mudassir Sheikha, CEO and Co-Founder of Careem, and Zulfiqar Bukhari, the Special Assistant of the Prime Minister for Overseas Pakistan.
To mark this meeting, Junaid Iqbal, the Managing Director of Careem Pakistan is now working with the Ministry of Overseas to develop special promo codes for expat Pakistanis to use when they are back in Pakistan. In addition to this, a team is now being set up to work with vario..