With Salesforce, the car company is building an AI ecosystem that, according to the two CEOs Källenius and Benioff, no one wants to leave. Why? A conversation. Go to Source
Category: German Press
German Handelsblatt: Brand loyalty: Mercedes wants to retain customers like Apple – a US tech group should help with this008173
With Salesforce, the car company is building an AI ecosystem that, according to the two CEOs Källenius and Benioff, no one wants to leave. Why? A conversation. Go to Source
German Manager Magazine: Northvolt, ZF, Thyssenkrupp, Intel, TSMC, Bosch, Siemens, Deutsche Bahn: These companies are now trembling for the state’s billions002908
With the budget judgment of the Federal Constitutional Court 60 billion euros are missing from the Climate and Transformation Fund (KTF), which had developed into the most important instrument for financing the energy transition and restructuring the economy. The federal government wanted to use the money from the KTF to, among other things, subsidize building… Continue reading German Manager Magazine: Northvolt, ZF, Thyssenkrupp, Intel, TSMC, Bosch, Siemens, Deutsche Bahn: These companies are now trembling for the state’s billions002908
German Manager Magazine: China: China’s “little giants” are putting Europe’s hidden champions under pressure002908
Germany is considered a country of “hidden champions”. Countless small and medium-sized companies are successful in this country with special products in strategically important sectors of the economy. What has been bothering larger companies for some time is now threatening them too: competition from China. Xi Jinping’s government is supporting thousands of small and medium-sized… Continue reading German Manager Magazine: China: China’s “little giants” are putting Europe’s hidden champions under pressure002908
German Handelsblatt: Retail: Lidl recruits marketing experts from BMW008171
As the new board member, Jens Thiemer is supposed to align the discounter’s marketing with the digital future. He brings with him many new ideas from the automotive industry. Go to Source
German Handelsblatt: Retail: Lidl recruits marketing experts from BMW008171
As the new board member, Jens Thiemer is supposed to align the discounter’s marketing with the digital future. He brings with him many new ideas from the automotive industry. Go to Source
German Handelsblatt: Auto industry: Four new models by 2026: Volkswagen announces small car offensive in China008170
VW has an acute need to catch up in the most important electric car market. A Chinese platform is intended to reduce costs – and possibly also be used in other markets. Go to Source
German Handelsblatt: BMW, Mercedes and Co.: From Dacia to BMW: These western electric cars come from China008169
Chinese car brands are on the rise in Germany. But many successful models from Western manufacturers are now also built in China. An overview. Go to Source
German Handelsblatt: Tough price war: Four additional models by 2026: Volkswagen announces small car offensive in China008167
VW has an acute need to catch up in the most important electric car market. A Chinese platform is intended to reduce costs – and possibly also be used in other markets. Go to Source
German Handelsblatt: Tough price war: Four additional models by 2026: Volkswagen announces small car offensive in China008167
VW has an acute need to catch up in the most important electric car market. A Chinese platform is intended to reduce costs – and possibly also be used in other markets. Go to Source