German Handelsblatt: VW brand strategy: Everything on Cupra: Seat is discontinued as a car brand007657

Spanish final The decision against Seat is the end of the history of this formerly purely Spanish brand as a car manufacturer. (Photo: Seat) In the future, VW will only rely on Cupra for its Spanish subsidiary Seat. From 2030, the young, sporty brand will represent the southern European side of the group alone. At… Continue reading German Handelsblatt: VW brand strategy: Everything on Cupra: Seat is discontinued as a car brand007657

German Handelsblatt: Volkswagen: “This is the new reality” – Ex-VW boss Diess considers cooperation between German car manufacturers in China to be the right step007655

Herbert Diess Tesla, BYD and VW are leaders in the electrical world – “then nothing will come for a long time”. (Photo: IMAGO/regios24) Herbert Diess has not officially belonged to the top management caste of the German auto industry for about a year. Nevertheless, the former Volkswagen CEO and former BMW board member looked at… Continue reading German Handelsblatt: Volkswagen: “This is the new reality” – Ex-VW boss Diess considers cooperation between German car manufacturers in China to be the right step007655

German Handelsblatt: Volkswagen: “This is the new reality” – Ex-VW boss Diess considers cooperation between German car manufacturers in China to be the right step007655

Herbert Diess Tesla, BYD and VW are leaders in the electrical world – “then nothing will come for a long time”. (Photo: IMAGO/regios24) Herbert Diess has not officially belonged to the top management caste of the German auto industry for about a year. Nevertheless, the former Volkswagen CEO and former BMW board member looked at… Continue reading German Handelsblatt: Volkswagen: “This is the new reality” – Ex-VW boss Diess considers cooperation between German car manufacturers in China to be the right step007655

German Handelsblatt: Premiere at the IAA: Audi duped Porsche with the presentation of the new Q6 e-tron007653

Audi Q6 e-tron at the IAA in Munich For more than two years, Audi was not able to present a new car at the various motor shows around the world. This year’s IAA in Munich is therefore also a salvation for the VW premium subsidiary: the Ingolstadt company is showing the electric SUV Q6 e-tron… Continue reading German Handelsblatt: Premiere at the IAA: Audi duped Porsche with the presentation of the new Q6 e-tron007653

German Handelsblatt: Premiere at the IAA: Audi duped Porsche with the presentation of the new Q6 e-tron007653

Audi Q6 e-tron at the IAA in Munich For more than two years, Audi was not able to present a new car at the various motor shows around the world. This year’s IAA in Munich is therefore also a salvation for the VW premium subsidiary: the Ingolstadt company is showing the electric SUV Q6 e-tron… Continue reading German Handelsblatt: Premiere at the IAA: Audi duped Porsche with the presentation of the new Q6 e-tron007653

German FAZ: Rush to the big open-air car show006891

Sundowner with a view of the Frauenkirche: BMW serves Campari. Image: Bloomberg The IAA Mobility car show is spread over Munich’s most beautiful places in the city centre. The rush of visitors to the so-called Open Spaces is huge. The car manufacturers are happy, local politics is divided. In the Munich Residenz, the former seat… Continue reading German FAZ: Rush to the big open-air car show006891

German FAZ: A chance for progress006890

Electromobility is in the limelight from the IAA. However, more than eight out of ten car buyers are currently opting for a vehicle that has a combustion engine on board. Image: Anne Reibold Electric cars are in the spotlight at the International Motor Show. Some technical progress can be seen, but this also applies to… Continue reading German FAZ: A chance for progress006890

German FAZ: Premiere for the Smart #3006889

In an interview with this newspaper, Dirk Adelmann, Smart’s European boss, drew a very positive conclusion after the brand’s restart in January. The new #1 has been very well received in Germany and has already been sold more than 3000 times including August. The business model with direct sales via selected Mercedes-Benz dealers works very… Continue reading German FAZ: Premiere for the Smart #3006889