In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
Category: German Press
German Manager Magazine: Mercedes-Benz, Porsche, Aston Martin – How the car manufacturers’ luxury dreams are bursting004551
manager Login Unlock article now Always one insight ahead. With manager+ you get access to this and all content on manager-magazin.de and in the app Buy now Your payment options: Paypal Visas Mastercard Apple Pay Google Pay Easy payment. Can be canceled at any time. Restore iTunes subscription manager+ is processed through your iTunes account… Continue reading German Manager Magazine: Mercedes-Benz, Porsche, Aston Martin – How the car manufacturers’ luxury dreams are bursting004551
German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011870
In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011869
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011868
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011867
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German FAZ: Out for the Aus010257
The popularity of electric cars is growing steadily, but not as quickly as required by legislation that has proven its worth with fines. In the first nine months of this year, one in six new car buyers across Europe opted for a battery-electric drive. In addition, the market lives almost exclusively from orders from fleet… Continue reading German FAZ: Out for the Aus010257
German FAZ: Follow the big brother010256
They are still the exception, but they are becoming more: electric trucks. Aral Pulse is now blocking electric cars from the truck areas at 25 charging stations because the number of electric trucks is increasing. Daimler Truck with the Mercedes-Benz brand has always been one of the protagonists of electromobility in the commercial vehicle sector.… Continue reading German FAZ: Follow the big brother010256