German FAZ: Are German cars still desirable?008134

German cars no longer appear as desirable as they did eight years ago: exports are currently almost a third lower than the previous record of 4.4 million cars. There is no doubt that many German-branded cars had great appeal for decades. In marketing terms, “must haves” are products that trigger an impulse to buy in… Continue reading German FAZ: Are German cars still desirable?008134

German FAZ: The children learn to walk008134

The rebellious little ones, you know, puberty and all that. At some point the children grow up, can do some things better than their parents, and they approach things with enthusiasm that their elders dismiss with “We’ve always done it that way” sentences. A very special change in the parent-child relationship has been taking place… Continue reading German FAZ: The children learn to walk008134