Category: German Press

German Manager Magazine: Ford: Group completes 180-degree turnaround and writes off $19.5 billion004598

ford is making a U-turn in its electric car strategy, writing off $19.5 billion and discontinuing several electric models. The US car manufacturer announced this on Monday. Investors reacted calmly to the radical shift in strategy: the company’s shares were recently slightly higher. The write-downs of almost $20 billion are among the largest write-downs ever… Continue reading German Manager Magazine: Ford: Group completes 180-degree turnaround and writes off $19.5 billion004598

German Manager Magazine: Ford: Traditional US company cancels electric models and writes off billions of dollars004597

ford is making a U-turn in its electric car strategy, writing off $19.5 billion and discontinuing several electric models. “Instead of spending billions more on big electric cars that no longer have a path to profitability, we’re investing that money in areas with higher returns,” said Andrew Frick, head of Ford’s combustion engine and electric… Continue reading German Manager Magazine: Ford: Traditional US company cancels electric models and writes off billions of dollars004597

German Manager Magazine: Car equipment: Smart parking, seat heating, etc. could soon only be available via subscription004597

Shaking hands, handing over the keys, the customer drives out of the yard in his new car – and was never seen again. This scenario is the old normal for car manufacturers: one-off sale, then radio silence until the next TÜV inspection. Enlarge image “One of the most important growth areas in the automotive industry”:… Continue reading German Manager Magazine: Car equipment: Smart parking, seat heating, etc. could soon only be available via subscription004597