Careem’s growth and the idea of what we provide can differ depending on who you are and where you live. For some people in a place like Dubai, Careem might be the Lexus you book to take you to the airport. In Egypt, it’s the motorbike you get when you need to beat the traffic and get across Cairo in a hurry. In Pakistan it’s the tuk tuk you use to get to work every day. We are, of course, all those things and more, but why we are all those things is the important part.
Our focus is on making our service affordable for the masses and helping to solve the transport issues that we’ve seen across all our markets. To do this we have been diversifying our vehicle types across all markets because the tech infrastructure we have built can support multiple vehicle types.
It started with cars. For example, when we first launched in Cairo, we did so with just ten cars which, in hindsight, is ridiculously few for a city that large. Someone would open the app and it said you’ll get a car in 90 mi..