German Manager Magazin: Auto Industry: Christian Malorny from Kearney on the new luxury boom001973

Hermès and Ferrari as role models

Why the car manufacturers focus on luxury

Bottlenecks in the parts, long waiting times, sometimes even order stops – and yet the corporations earn brilliantly. Kearney consultant Christian Malorny explains why luxury is booming – and why the retailers are the losers of the trend.

08/18/2022, 06:15 a.m

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