There are several children in the life of Asaf Formoza. He has two sons and a technical child. It’s called City Transformer and it’s a real contender for family life. Formoza was often not at home on the Jewish New Year’s day, Rosh Hashanah, because he was traveling around the world on City Transformer matters, and he often worked late. His company is part of his life. “It’s a start-up, you have to have a passion for it,” he says.
Theresa White
Editor in the Rhein-Main-Zeitung.
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The 48-year-old Israeli founded his company in 2014, and to this day he is convinced that, as the inventor of a whole new class of vehicle, he is making a big idea a reality: “It will change cities.” In the meantime, this is more than just wishful thinking on the part of a proud man founder, because the contracts have been made: From the fourth quarter of 2024 onwards, 15,000 vehicles a year are to roll off the assembly line in a German factory, which first came into being in Formoza’s mind, then on a drawing board in the north of Tel Aviv and finally as prototypes in Germany. Formoza and his City Transformers are ready for the German, Israeli and European streets.