It’s a kind of German economic heritage: the car dealer. A good 400,000 people work in total and across all car workshops in the industry. But now delete Volkswagen and other German manufacturers such as Mercedes or bmw their network together. Her goal: closer personal contact with customers.
What sounds like a logical step in the Internet age also poses a great risk for manufacturers. Many of their business partners in the car trade, some of whom have been with us for many years, are annoyed and therefore receptive to the advances of new, dangerous competitors – especially the rising star BYD. The Chinese no longer regard the German premium manufacturers as their main rivals, but rather the electrical specialists Tesla.
In this podcast manager-magazin editor Christoph Seyerlein talks to editor-in-chief Sven Clausen about why the conflict over the car trade has what it takes to shift the balance of power in the German core industry and what motives drive the individual players.
In the podcast “Das Thema” the editor-in-chief of manager magazin provides information about the internal research status on a relevant current and at the same time promising topic of the economy every week. You can watch the podcast via manager magazin as well as on Spotify
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