Dear reader,
Tesla is cutting the price of its cars by up to 20 percent. Others will have to follow suit. At a starting price of 47,568 euros, a Model 3 is suddenly on a par with the middle equipment variant of the VW ID.3 (47,375 euros) – which car would you take?
Price pressure and discount battles are returning to the auto industry faster than manufacturers would like. The time of distributing scarce goods and the associated dream margins seems over – at least until Tesla boss Elon Musk steers towards peace.
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