Dear reader,
After Tesla recently significantly reduced the prices for its models, Ford is following suit with the Mustang Mach-E. Up to $5900 less the E-model now costs in the USA.
And the German manufacturers? So far nobody has gotten nervous, a Mercedes dealer told me recently. Volkswagen boss Oliver Blume also tried to moderate the topic recently.
But now China newcomer is attacking BYD in Germany: with direct availability and leasing rates from 399 euros per month for its first Atto 3 model. According to the configurator, you can get VW’s ID.3 from 476 euros – so far long waiting times included. The first dealers are already complaining about “catastrophic” incoming orders. The outbreak of a major discount battle seems imminent.
What kept us busy this week:
How Cariad boss Dirk Hilgenberg wants to turn things around
Why only one emergency boss is in sight at the supplier Leoni
Why German car brands should become more Chinese
Article to listen to•7 min
To the playlist
listen