Big, don’t mess: the motto of the Apple group also applies to its new London headquarters in Battersea Power Station, the former coal-fired power station on the banks of the Thames, which has been converted into a luxurious business centre. Shielded from prying eyes, the Apple empire occupies an entire wing of the renovated industrial colossus that once graced the cover of Pink Floyd’s Animals album. Anyone who has passed through the security checkpoints find themselves in a huge interior designed by the architects Foster + Partners with cool elegance, with the various work areas on six floors adjoining the edges.
In this cathedral of the digital age, Apple has now presented its new classic app after around three years of development. It will be released this Tuesday after Apple took over the Primephonic classical music service in August 2021, can be downloaded free of charge and is designed to complement the existing music service Apple Music. This costs 10.99 euros per month for a single subscription, free access to the entire classical repertoire is added at no additional cost. In China, Japan, Russia, South Korea and Japan, one of the most important classic markets, the app is not (yet) available on March 28th. It still has to be adapted to the user needs there, including in terms of language.