The Mazda CX-5 was the fastest selling model in Dealer Auction’s top 10 profit achievers for May, taking just 23 days to shift off forecourts.
Dealer Auction has added two new metrics to its Retail Margin Monitor to help dealers identify the most profitable forecourt stock.
The digital platform has included ‘Average Auto Trader days to sell’ and ‘Average Auto Trader Retail Rating’ alongside its top 10 profit-generating models for May 2023 to add extra context to the results.
The Land Rover Discovery Sport provided dealers with the most profit, with an average retail margin of £4,150, an Average Auto Trader days to sell of 30 and an Average Auto Trader Retail Rating of 89.
Dealer Auction marketplace director, Kieran TeeBoon, said: “You could say the Land Rover Discovery is the ultimate ‘triple treat’ for your stock.”
However, TeeBoon points out that ‘value’ isn’t just about profit. The new metrics show that models appearing lower down the top 10 profit chart might prove the most suitable stock for dealers, citing the case of the CX-5.
The Mazda CX-5 at number 9 might have a lower average retail margin (£2,605) than those above it, but it’s the fastest seller in the top 10 and also has the highest Average Auto Trader Retail Rating (94).
TeeBoon said: “The new data metrics reinforce what we’ve always said – it’s essential for dealers to have a healthy stock mix of ‘quick wins’ and opportunities for higher profit.
The performance of the Mazda CX-5 and also the Nissan X-Trail shows that dealers shouldn’t shy away from mainstream brands when seeking extra profit.
In theory, you could sell two Mazda CX-5 models with a combined profit of £5,210 in a similar amount of time to selling one BMW 5 Series with a £2,750 profit.”
At brand level, Land Rover topped the chart with an average retail margin of £3,510, followed by BMW (£2,720) and Mercedes-Benz (£2,670).