Don’t tell anyone that in the new era of electric cars, Germany can no longer write success stories. One began almost exactly eight years ago at a Porsche trade fair stand. At the International Motor Show (IAA) in Frankfurt, the Swabian luxury brand showed the snow-white painted study of a new type of four-door electric sports car. The Stuttgart-based company had christened the flat racer Mission E. Three months later, Porsche announced a production model based on the show vehicle.
Marcus Theurer
Editor in the economy of the Frankfurter Allgemeine Sunday newspaper.
Follow
I follow
It was the birth of the Taycan, the first all-electric Porsche, which finally came onto the market in 2019 and was an instant hit. At times, Porsche sold more vehicles from its battery-powered sports car with the super-silent electric drive, which can cost over 150,000 euros depending on the variant and equipment, than from its sports car icon 911. And the best thing about it: the successful model not only filled the till, it brought the brand also new customers. Every second Taycan buyer has never driven a Porsche before.