Don’t tell anyone that Germany no longer has any success stories in the new age of electric cars. One began almost exactly eight years ago at a Porsche trade fair stand. At the International Motor Show (IAA) in Frankfurt, the Swabian luxury brand showed the snow-white study of a new four-door electric sports car. The Stuttgart-based company named the flat-bottomed racer Mission E. Three months later, Porsche announced a production model based on the show vehicle.
Marcus Theurer
Editor in the economy of the Frankfurter Allgemeine Sonntagszeitung.
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It was the birth of the Taycan, the first fully electric Porsche, which finally came onto the market in 2019 and was an immediate hit. At times, Porsche sold more vehicles of its battery-powered sports car with the extremely quiet electric drive, which, depending on the variant and equipment, can cost over 150,000 euros, than of its iconic sports car, the 911. And the best thing about it: the successful model not only filled the till, it brought money the brand also new customers. Every second Taycan buyer has never driven a Porsche before.