Data from Dealer Auction’s Retail Margin Monitor has revealed that BMW models offered significant opportunities for dealers looking to bolster their profit margins in August.
Three BMW models placed in the top 10, while the brand as a whole achieved second place in the average retail margin ranking.
The BMW 3 Series saloon headed the charts, clocking an average retail margin of £2,850.
The 1 Series hatchback joined the fray for only the second time, achieving an average retail margin of £2,790.
It was also the third-fastest seller of the month, selling in 34 days on average. Completing the spread of BMW products was the X1 SUV, which re-entered the chart at joint-tenth place, with an average retail margin of £2,780.
Dealer Auction marketplace director, Kieran TeeBoon, said: “The success of BMW products in August – and the fact that BMW hatchbacks, saloons and SUVs all performed well – is a real attention-grabber, as the top 10 often features a wide spread of brands and is dominated by SUVs.
“As dealers vie for buyers’ attention, it’s unique opportunities for profit like these that will help them attract new business as we move into autumn.”
Elsewhere in the table, trends continued from previous months – including the Range Rover Evoque holding onto the top spot, with an average retail margin of £4,130, rising from £3,510 in July.
The Mazda CX-5 proved the fastest-selling profit-turner in for the third month in a row, selling in just 25 days on average. It was also the top-rated model with an average Auto Trader Retail Rating of 90.1
Another entry for this month was the Hyundai Tucson, which featured in the Top 10 for only the third time.
At brand level, Land Rover once again topped the table with an average retail margin of £3,800, followed by BMW (£3,000) and Mercedes-Benz (£2,900). The brand table was ruled by premium makes, with the three mainstream makes represented by Volkswagen, Nissan and Kia.